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TikTok’s e-commerce store feature is launching in Spain announced Tuesday marked the first step of a wider European rollout. The launch shows that TikTok parent company ByteDance is accelerating the expansion of its TikTok store in European markets as a potential US ban looms.
Users in Spain will now be able to make in-app purchases through shoppable videos and LIVE Shopping streams in the For You Feed, and while browsing catalogs in digital storefronts. Spanish businesses and creators will also soon be able to sell products directly through the app.
TikTok began beta testing Shop in the UK in 2021 and later rolled out the feature in Indonesia, Malaysia, the Philippines, Singapore, Thailand, the US and Vietnam.
Although TikTok originally planned to open Shops in Spain, Germany, Italy, France and Ireland earlier this year, the company decided to keep he is doing this to focus on the US
TikTok at the beginning of the year aimed at growth The volume of TikTok Shop US business increased tenfold this year and reached 17.5 billion dollars.
The company’s focus on the US seems to have paid off, as the TikTok Shop was able to take off Over $100 million Black Friday’s one-day sales tripled last year’s sales. TikTok Shop also saw a 165% year-over-year increase in shoppers during the Black Friday and Cyber Monday weekend.
TikTok Shop is challenging not only Amazon, but also the Chinese companies Temu and Shein.
Unlike its e-commerce competitors, TikTok has an extremely popular social media network that uses creators and viral videos to reach buyers. Amazon tried to emulate this experience by launching it Give inspirationa short-form video feed that lets consumers explore and shop for products from content created by influencers.
The expansion to Spain comes a day after ByteDance and TikTok filed an urgent motion is asking an appeals court to temporarily block a law banning TikTok in the US unless the social network divests itself of Chinese ownership by January 19. The companies want the stay suspended to give the Supreme Court a chance to assess the case.
