Instagram teases AI tools to edit looks, backgrounds in videos using hints

Instagram boss Adam Mosseri has been teasing upcoming generative AI features for the social app, which will allow creators to change almost any aspect of their videos using text prompts. It will be equipped with editing tools Meta’s Movie Gen AI modeland it is expected to be launched on the social network next year, Mosseri a the video was shared on Thursday.

“We’re working on some really interesting AI tools for video creators out there,” Mosseri said. “Many of you create the amazing content that makes Instagram what it is, and we want to give you more tools to bring your ideas to life. And you should be able to do whatever you want with your videos. You should be able to change your outfit or change the context you’re sitting in or add a chain to anything you can think of,” he said.

The video takes a look at Mosseri’s annoying AI editing features, including the ability to change your outfit, change your background environment, add jewelry, and change your overall look.

For example, in one scene, Mossery’s background changes to a snowy environment, while in another, he transforms into a puppet-like, animated version of himself.

While the previews look clean and flawless, it’s unclear if the user-facing editing tools will produce the same results once launched.

When it introduced Meta Movie Gen in October, the company said the model lets you use simple text inputs to create video and audio, and edit existing videos. Meta said at the time that the AI ​​video generator would not be made public. Today’s announcement shows that Meta will use the model to give creators on Instagram more AI editing tools for their videos.

It should be noted that Meta released Movie Gen months later OpenAI and Adobe debuted similar models. Sora from OpenAI it was made available to some users earlier this month, and Adobe has allowed some users to test it Firefly video generator in October.