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Blake Lively and Justin Baldoni
Getty Images (2)Blake Lively that’s what he claims It ends with us costar and director Justin Baldoni she allegedly ran a campaign of “social manipulation” to damage her reputation.
On Saturday, December 21, news broke that Lively, 37, had sued Baldoni, 40, for sexual harassment. For The New York Timesthe lawsuit — which was filed on Friday, Dec. 20 — included “thousands of pages of text messages and emails” Lively obtained through a subpoena.
In one message, reportedly sent on Aug. 2, a publicist working with the studio and Baldoni wrote to a crisis management expert: “She wants to feel like she can be buried.”
The text messages said the crisis PR team worked to prevent stories about Baldoni’s behavior and boost negative ones about Lively. According to the socket, Jed Wallace, led a digital strategy that in part encouraged social media posts that could help their cause.
Blake Lively has sued It Ends With Us actor and director Justin Baldoni for sexual harassment. According to the lawsuit, obtained by TMZ and The New York Times, Baldoni’s alleged behavior caused Lively, 37, “serious emotional distress.” The lawsuit alleges that a meeting took place to address Lively’s claim that there had been “hostile (…)
Wallace sent emails referring to “social manipulation” and “proactive fan posts,” and the text messages referred to efforts to “amplify” and “amplify” online content that was positive about Baldoni or negative about Lively.
“We’re going to crush it on Reddit,” Wallace wrote.
In additional text messages, Baldoni allegedly encouraged the PR team and pointed out social media posts to use. On August 15, he suggested “flipping the narrative” about a positive story about Lively and her husband, Ryan Reynoldsby “using their own words against them”.
The New York Times reported that Baldoni sometimes sought reassurance about tactics. After noticing an article that was critical of Lively, he wrote: “How can we somehow say we’re not doing any of this — it looks like we’re trying to take her down.”
Blake Lively and Justin Baldoni’s new film It Ends With Us proved to be a box office hit, earning $50 million in its opening weekend. While the actors should be riding high on the film’s success, they have instead found themselves embroiled in controversy as behind-the-scenes drama involving various final cuts is swirling in the news (…)
Baldoni at one point wondered if they were deploying “bot” accounts on social media, which his team denied.
Baldoni and others claimed in the texts that Lively used her own PR team to create negative press about him, but did not provide evidence. (Live denied that she or her representatives planted or spread negative information about Baldoni.)
Baldoni’s lawyer, Bryan Freedmanaddressed Lively’s “completely false, outrageous and deliberately disgraceful” allegations in a statement Ourclaims that Lively filed the lawsuit to “correct her negative reputation” and “exaggerate the story” about the film’s production.
Freedman further alleged that Lively made “multiple demands and threats”. shooting It ends with usincluding “threatening to not show up on set, threatening not to promote the film, ultimately leading to its demise during release if her demands were not met.”
Our reached out to Lively’s rep for comment, but he did not immediately hear back. In the statement to New York Times of her lawsuit, Lively said, “I hope my legal action will help pull back the curtain on these sinister retaliatory tactics designed to harm people who speak up about inappropriate behavior and help protect others who may be targeted.”
