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Esther González of Spain kisses the FIFA Women’s World Cup Trophy after the team’s victory in the final match of the FIFA Women’s World Cup Australia and New Zealand 2023 between Spain and England at Stadium Australia on August 20 of 2023.
Alex Pantling – FIFA | FIFA | fake images
netflix on Friday announced has secured exclusive rights in the United States for the FIFA Women’s World Cup in 2027 and 2031.
The announcement comes just days before Netflix makes it. stream their first National Football League Christmas Day games. Adding the Women’s World Cup to its portfolio shows that the streaming giant continues to grow its portfolio of sports rights. It also comes as the popularity of women’s sports has increased. resurrected during the last year.
“I’ve seen the FIFA Women’s World Cup fandom grow tremendously, from the electric atmosphere in France in 2019 and, more recently, the incredible energy in Australia and New Zealand in 2023,” said Netflix chief content officer Bela I would go down, in a press release. “Bringing this iconic tournament to Netflix is not just about streaming matches, it’s about celebrating the players, the culture and the passion driving the global rise of women’s sports.”
The 2027 tournament will take place in 12 cities in Brazil. The host country for the 2031 tournament has yet to be announced.
Netflix said coverage of the Women’s World Cup will include commentary and entertainment from studio shows and top talent, as well as Netflix original documentaries about the sport’s top players and growing fan base in the run-up to the tournament.
The Women’s World Cup has continued to grow in popularityand more people in the US more tuned in for the 2019 women’s final than the 2018 men’s final. fell substantially in 2023, however, after the two-time defending champions were eliminated in the round of 16.
As viewership for the WNBA and the women’s national soccer team has grown significantly in the U.S., soccer remains one of the most popular sports globally.
Netflix has 282.7 million memberships worldwide and the streaming service has been driving growth internationally, in part through its cheaper, ad-supported tier.
Sports media rights have also skyrocketed in valuation for media companies as live sports attract the largest audiences.
Netflix has continued to grow in the sports category, streaming a fight between Mike Tyson and Jake Paul last month, which was watched by 108 million people, making it the most broadcast sporting event everaccording to Netflix.
On Christmas Day, the streamer will cover the NFL doubleheader between the Kansas City Chiefs against the Pittsburgh Steelers and the Baltimore Ravens against the Houston Texans.
