Gwyneth Paltrow offers Blake Brown Haircare in support of Blake Lively

Gwyneth Paltrow comes to support Blake Lively and her hair care line, Blake Brown.

Following Lively’s sexual harassment allegations against her It ends with us costar and director Justin Baldonishe received public support from celebrities including Paltrow, 52. Lively’s allegations against Baldoni include an unwanted kiss on set and a campaign to damage her reputation. Baldoni vehemently denied the claims, calling them “completely false, outrageous and deliberately lewd”.

Paltrow publicly showed her support for Lively, 37, on the day the complaint was made public. In an Instagram story, she listed Lively’s Blake Brown hair line on her Christmas wish list and added a Queen emoji to her post.

According to legal documents he obtained My Weeklythe effects of Baldoni’s destructive campaign against Lively’s professional life were “immediate and substantial”. This includes Blake Brown which was launched around the same time as It ends with us” opening in theaters this summer.

As a result of the negative chatter on social media, Lively claimed she felt she “couldn’t continue to make public appearances or events without being forced to openly discuss what happened on set”.

One such incident reportedly involved Target canceling a “critical” corporate event for said hair company, at which she pulled out of her scheduled appearance.

The suit also alleges that the retaliatory campaign against Lively has also resulted in damage to her companies, such as the Blake Brown startup that Lively spent seven years building.

“The long-planned launch of her hair care line, Blake Brown — a date that was set more than a year ahead of the selected date,” the documents read, “for the film’s release — was caught in the crossfire. negative environment against (Live).

Related: Amy Schumer and other stars support Blake Lively amid Justin Baldoni lawsuit

Jeff Spicer/Getty Images for Sony Pictures Blake Lively has received public support from her famous friends and other Hollywood stars following news of her lawsuit against Justin Baldoni. Lively sued the It Ends With Us director and co-star Baldoni for sexual harassment in a lawsuit filed on Friday, Dec. 20. According to court documents that (…)

Before the “social manipulation” campaign took place Gossip Girl the actress was informed that Blake Brown was the largest in Target’s history in hair care. And based on internal sales projects, a “sudden and unexpected negative media campaign launched” negatively impacted retail product sales by a whopping “56%-78%.

What’s more, the brand’s Instagram account was allegedly flooded with “harassing and defamatory comments, including many posted by user accounts that had no followers and no previous posts,” suggesting impropriety, according to court documents.