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Democrats wonder if their brand is broken and if ‘going independent’ is the answer


Some Democratic politicians are openly questioning their party’s damaged brand after losing again to President-elect Donald Trump, according to a new report.

“I don’t know if Trump is a stable genius, but he is a damn genius,” said Biden fundraiser John Morgan. he told politician. “He tapped into something that Republicans never saw, which was the anger and populism on that side.”

Trump’s victory in the 2024 election has prompted some soul-searching among Democrats after the party reeled from a series of electoral setbacks. Republicans regained the White House and both chambers of Congress just four years after losing power in 2020.

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Some Democratic politicians are reconsidering the value of their party's brand after losing again to President-elect Trump.

Some Democratic politicians are reconsidering the value of their party’s brand after losing again to President-elect Trump. (Chip Somodevilla)

As a result, some Democratic Party donors and political strategists are taking independent candidacies and other alternatives to the traditional party brand more seriously, according to Politico.

“I came to the conclusion that if you call yourself a Democrat, all the Republicans automatically line up against it,” Detroit Mayor Mike Duggan told the outlet. “If you call yourself a Republican, all the Democrats automatically line up against it. And I really don’t think there’s a way forward for this state if you don’t get reasonable people from both parties to work together.”

Duggan won three terms as mayor of Detroit and reached high levels of popularity in 2020 as a Democrat. However, Duggan is running for governor of Michigan as an independent.

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Mike Dugan

Mike Duggan won multiple terms as mayor of Detroit and reached high levels of popularity in 2020 as a Democrat. Despite his string of victories, he is running for governor of Michigan as an independent. (Getty Images)

“Anyone who looks at the Senate map, not just in 2026 but over the next six years and beyond, sees that we need a path to contribute to the Republican majority,” a Democratic strategist who spoke on condition of anonymity told Politico. “And that doesn’t necessarily mean electing Democrats. But it means changing the denominator that we need to get to a majority.”

New research shows some voters are also disillusioned with the Democratic Party in a study by Democratic polling company Browser Research.

A participant in the study compared the Democratic Party to an ostrich who has “his head in the sand and is absolutely committed to his own ideas, even when they are failing.” Another study participant said the Democratic Party was “no longer a friend of the working class,” in comments that have been echoed by Senator Bernie Sanders.

“It should not surprise us that a Democratic Party who has abandoned the working class would find that the working class has abandoned them,” Sanders wrote after Election Day.

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