Opt for Real Human Voices to Fight AI Search Spam

At some point in the future, AI can create works of art, music, and writing that rival those created by man. What’s most impressive about most generative AIs right now is their ability to produce a lot of mediocre work very quickly. This ability is transforming many industries: In the world of higher education where I work, we’re discovering that it’s very difficult to distinguish mediocrity produced by AI from something that shows a student has learned to create good work. But no industry has been transformed by AI more than the shadowy world of search engine optimization.

Search engine optimization is the dark art of making a business more prominent in searches for a particular keyword. Because search engines rely on links, a popular form of search engine optimization involves creating thousands of pages of realistic-looking text with links to the page the client wants to promote. This search engine spam is a common invasive species on the modern web, and generative AI does a great job of generating it quickly. Indeed, search engine spam is so pervasive that Google, Bing and other search engines now offer AI-powered assistants that promise to answer questions in a human way rather than directing offended users to deceptive search engine spam. And so, as internet scientists Paper by Judith Donath and Bruce Schneierwe are starting to see LLMO (large language model optimization) to ensure that new search engine AIs return specific information or recommendations to promote one site or product over another.

In other words, the web is increasingly becoming a cesspool of auto-generated content written by machines designed to be read by machines. As a result, authentic human voices become a rare and desirable commodity. For years, those who know “site:reddit.com” searches in hopes of getting actual human feedback, but SEO has now come to Reddit. Bots powered by artificial intelligence It promises to mention your product in comments in a “human, authentic” way.

In 2025, we will increasingly flock to the oldest corners of the internet to find authentic human voices, where human control keeps machines at bay. think about it MetaFilterEstablished in 1999; where 12,000 paid members, with the help of a small group of moderators, submit the best websites and stories they find and answer each other’s questions on AskMeFi. Or Are.naan ad-free social network where users curate collections of video clips, images, and web links to document their interests and explore rabbit holes.

In 2025, we too will create our own human spaces using the newest social media tools available. Our research shows that in addition to the influencers and micro-celebrities that dominate your TikTok and YouTube channels, there are millions of video producers. don’t do I want to go viral. Instead, they make short videos for family and friends, subvert recommendation algorithms, and use social media to maintain social connections rather than celebrities.

Whether or not artificial intelligence dominates our future of entertainment and knowledge, it’s a safe bet that people will still want to connect with each other. As artificial voices continue to drown out human voices in 2025, tools that help us find authentic voices may be just as valuable as those that can sound convincingly human.