Rihanna plays Queen Cupid in Racy, lace lingerie

RihannaRiRi, Bad Gal RiRi — the Savage x Fenty founder has many nicknames, and now she’s adding Queen Cupid to the list.

For Savage x Fenty’s latest campaign titled “Love Your Way,” revealed on Tuesday, January 7 via InstagramRihanna, 36, has turned into a god of desire, just in time Valentine’s Day.

The multihyphenate posed with props like a bow and arrow and a scarf made of roses while modeling the new designs in her top drawer: Savage x Fenty’s sheer balconette braheart shaped piesscooped booty-exposure panties and scalloped-trimmed garter belt.

Photos also surfaced Love Island USA alum Serena Page and Kordell Beckhamalong with social media stars Hayley and Jules LeBlanc, presenting the brand’s sensual new collection of lingerie, sleepwear and loungewear.

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Page, 25, and Beckham, 22, are both winners Love Island USA season six (guest The Vanderpump Rules star Ariana Madix). Beckham is the younger brother of the Miami Dolphins wide receiver Odell Beckham Jr.while Page is a former cheerleader.

Sisters Hayley, 20, and Jules, 16, who boast a combined social media following of over 20 million on TikTok and Instagram, also took part, adding to their resume of collaborations with brands like PETA and PacSun.

“Valentine’s Day is a time to celebrate love in all its forms,” ​​Rihanna said in a statement. “At Savage x Fenty, we’re all about embracing love in all ways and creating products that empower people to feel confident about it.”

Featuring couples, siblings and BFFs, Savage x Fenty’s latest campaign brings an inclusive twist to the day of love. The collection includes Loveline, a romantic line of satin and lace underwear that is sure to set hearts aflutter, and Valentine Fine, a striped poplin sleepwear for men.

In addition to the core collections, Savage x Fenty’s Valentine’s Day offering includes patterned scarves, seamless mesh bodysuits and satin slippers that can go from day to night to return to bed.

Valentine collections are available at savagex.com and in Savage x Fenty stores.