18 of the best new beauty launches of 2025 worth adding to your cart

FROM L’Oreal on Laneigeseveral of the hottest beauty brands have taken ‘New Year, New You’ to the next level for 2025. Our upgrade our beauty routines, the year has already seen the release of several new products that we can’t stop talking about. And while there are hundreds of new products hitting the market, we’ve narrowed down 18 of the best that we think are worth adding to your cart.

Whether you’ve been looking for some new makeup to freshen up your look all year round, or some skincare to keep it looking its best during the winter, this roundup has something for you! Some of the launches we’re most excited about are L’Oréal Paris Lumi Le Glow Tint for skinwhich is a skin tone version of their viral bronzing drops, and Virtue Scalp Remedy Shampoowhich originates from Jennifer Garner– favorite brand. These are far from the only things we add to our shopping bags, according to Our!

18 of the best new products of 2025 worth adding to your cart

Unique skin care

1. Laneige Water Bank Gentle Cleansing Gel: A gentle moisturizer that smooths and softens our pores? Register now! That’s exactly what Laneige’s new Gel Cleansing Gel does, made with hyaluronic acid and papain.

2. Paula’s Choice Pro-Collagen Peptide Plumping Moisturizer: Peptides, peptides, peptides are all the rage in the beauty industry right now, and Paula’s Choice’s new Peptide Moisturizer goes the extra mile in that department! It contains 3x more pro-collagen peptides mixed with a non-greasy formula, which is guaranteed to visibly plump and increase skin elasticity.

3. Bright moisturizing cream Glow Recipe Mulberry: A fresh take on fruit-based skincare brand Cloudberry is this moisturizing brightening cream from Glow Recipe. Like many of their products, it contains an antioxidant-rich superfruit base — this time with mulberry seed oil, which provides a rich base of vitamins C and E.

Makeup must-haves:

4. L’Oréal Paris Lumi Le Glow Tint for skin: Since their viral Lumi Glotion was so good, we have no doubt that its sister product, the Lumi Tint, will be just as good!

5. ColourPop Pretty Fresh Lock It In Spray: One of our favorite affordable beauty brands, ColourPop just released a new primer and setting spray a duo that works together to keep your makeup in place all day!

6. Stila Liqua-Play eyeshadows: Artisan brand Stila Cosmetics, which is used on the fashion houses’ runway shows at NYFW, just launched a new long-lasting liquid eyeshadow—and we’re obsessed!

7. Mac Lip Pencil in Cool Spice: Get ready to channel the ’90s supermodel vibe with MAC’s new cosmetics collection featuring a supermodel-like shade, Cool Spice!

8. Urban Decay Face Bond Luminizer Waterproof Glow Drops: Make room in your makeup bag for this new multi-purpose highlighter from Urban Decay that can be used on the face, body, highlighter, eyeshadow, bronzing drops and more!

9. L’Oréal Paris Plump Ambition Hyaluron Lip Oil: A fantastic affordable alternative to more expensive brands, L’Oréal has just launched a new Hyaluronic Acid Lip Oil that’s made to hydrate for up to 24 hours.

Hero’s hair care

10. L’Oreal Paris shine sulfate-free shampoo: Although this new sulfate-free shine shampoo from L’Oreal is newer to the market, Amazon customers are already loving it, with over 2,000 bottles purchased in the past month!

11. Monday Haircare Deep Moisture Hair Mask: Get luxurious deep hair hydration at a fraction of the price with this new Damage Reversing Hair Mask from Monday Haircare that’s only $8!

12. Bumble and Bumble Bond-Building TripleBond Flash Rinse: We’re already obsessed with the scent of Bumble and Bumble’s bond-building collection, and now they’ve added a new hair rinse that delivers 2x the shine and creates 3 types of basic bond.

13. Cecred nourishing hair oil: Formulated with 13 luxurious oils and Cecred’s signature blend of African oils, the brand’s new hair treatment keeps your hair nourished and hydrated without weighing it down.

14. Virtue Scalp Remedy Shampoo: A brand that Jennifer Garner loves, Virtue hair care has just launched a new scalp shampoo and conditioner duo which is made to help balance the microbiome while cleansing and hydrating.

15. John Frieda Frizz Easy smoothing spray for the operator: Blow-out hair has always been a sought-after look, but in recent years it’s been heavily blown out. John Frieda is helping us all get the look without going to the salon with their new spray that’s already gone viral.

Other unmissable finds

16. Essie UV Damage Rescue Gel: Another new trend lately is actually taking care of your nails instead of destroying them at the salon, and what better brand to come up with ways to help us than Essie. They have just released a new damage repair treatment that is made to reverse UV gel damage in just 5 days. It is also a nail strengthener, with a complex of 3 proteins, the keratin building block MSM and also ceramides.

17. Issey Miyake Le Sel d’Issey Eau de Toilette for men: Just in time for Valentine’s Day, Issey Miyake has released a new Eau de Toilette for men that has a woody marine scent with notes of seaweed, oakmoss, sand vetiver, cedarwood and ginger.

18. Snif Me Eau de Toilette: If you’re looking for a new everyday scent and like something on the floral-mix-musky side, you’ll want to try Snif’s new ‘Me’ Eau de Toilette.