Before TikTok ban, Instagram will prioritize original content: Mosseri

Adam Mosseri, the head of goal Instagram said Monday that the app will focus on prioritizing original and creative content in its algorithmic rankings in 2025.

Your comments came in video Mosseri published outlining Instagram’s priorities for the year, which include improving users’ social connections.

“Instagram was really founded on the idea of ​​allowing anyone to share something creative that they would be proud to share,” Mosseri said in the video, which was posted on Instagram and the microblogging app Meta’s Threads. “We want to redouble that effort.”

Mosseri’s comments come ahead of TikTok’s potential ban, which goes into effect on Sunday. TikTok creators have already started asking their fans to follow them on other apps, including Instagram. After the Supreme Court heard oral arguments in the case involving the future of TikTok on Friday, Instagram executives held impromptu meetings, instructing staff to prepare for a possible influx of new users if the ban is approved. CNBC reported on Sunday.

To prioritize original content, Instagram will focus on improving its creative tools to be best in class, something that is not currently the case, Mosseri said. Instagram will also adopt new technologies that can make it easier for users to post more content, such as artificial intelligence.

As a way to spur more connections, Mosseri said Instagram will look for more opportunities to make recommending content more social and interactive.

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