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After testing live video features in the fall, the Substack newsletter platform announced makes Tuesday live streaming available to all publishers. This new feature allows creators to connect with their audience and collaborate with other publishers.
The introduction of live streaming shows that Substack is following in the footsteps of other platforms like Instagram and TikTok. considering the impending TikTok ban In the US, this addition is timely and offers creators a new way to connect with their audience.
To use the live video feature, users must have at least 10 free subscribers in the app. To host a live video, users can select “Live” by clicking the orange plus button on the home page. After adding a caption to the video, users can invite guests to join the stream or click the Go Live button to start streaming.
When the live stream ends, publishers receive a full recording of the session, which they can then publish as a post in Notes, letting subscribers who missed it catch up. Additionally, Substack offers AI-generated clips for social media sharing.
Substack has consistently been a platform for hosting newsletters, but in recent years it has expanded its offerings to include video support for several of its products. It started with the ability for publishers to upload or embed videos directly into their posts, and later included video support Conversation and Notes.
The platform began experimenting with live video in September, initially rolling out the tool to its bestsellers whose creators have more than 100 paying subscribers.
