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Along with this morning’s news, Instagram announced a timely update to its Reels video feature The Supreme Court upheld the law This will ban TikTok in the US on January 19. Meta says the update will make it easier for users to discover content that friends and followers like on the platform and encourage users to start conversations about Reels content.
Meta said the features are rolling out in the US to begin with.
The company is set to capture a number of TikTok users after the US ban, especially creators who use the social media for income. While a large group of TikTokers have already fled to the Chinese app RedNote in protest of the ban, it will be harder for creators to monetize their followers on the app, which is mostly used by Chinese netizens rather than US businesses and brands.
Seeking to capture the attention of TikTok users, Meta announced on Friday that it’s adding a feature that appears in the top-right corner of the Reels tab, making it easier to see content that friends and followers have liked or commented on (leaving notes). open). It looks like a small button with profile pictures of those engaging with the content and a small heart icon or chat bubble to indicate what type of interaction they are having.
In addition, the company said it will introduce a new “reply bar” below the wheel that will allow users to easily reply to content their friends have liked. For example, the bar might prompt you to respond to a friend’s “Like” as their profile picture and heart float across the screen. When you post a reply, it goes as a direct message to the follower you followed who liked or commented on the reel.
Meta says the new features are rolling out now.
