AI mania grips larger companies promoting their offerings

The waterfront in Davos, Switzerland, is the focal point of the World Economic Forum’s annual meeting in the Swiss ski town.

Some of the world’s biggest companies take over cafes, shops and restaurants and build temporary spaces for meetings and events during the week, and their branding often reveals what’s most important to business leaders.

It’s no surprise, then, that artificial intelligence dominates the space this year, given the rise of technology, which has prompted companies to capitalize on interest in AI, especially from enterprises.

A survey from consulting firm Accenture released Monday found that 58% of executives expect generative AI solutions to be adopted at scale within the organization in 2025, up from just 37% in 2024. Generative AI is the technology which underpins applications like ChatGPT.

Several companies, from Intel to Salesforce and Workday, displayed brands linked to AI in the front of their spaces.

Displays on the boardwalk can often follow what is happening in the markets, with crypto companies have been in force in the past. The explosion of the AI ​​brand started in Davos in 2024, leaving cryptocurrencies asideat a time when ChatGPT was still gaining popularity, while Nvidia stock was still rising. NVIDIAwhose chip systems are used to train huge AI models, is considered a benchmark for investors’ appetite for artificial intelligence.

Advances in AI, as well as the dangers of rapidly advancing systems, will be discussed during this year’s WEF. It will focus on artificial general intelligence (or AGI, which describes AI systems that are smarter than humans), as well as current advances with AI agents.