Subjects test ads in the US and Japan

Meta’s X rivals said on Friday they were testing ads with select brands in the US and Japan. Instagram CEO Adam Mosseri said the company would listen to feedback before expanding the experience to other markets.

“We know there will be a lot of feedback because of how we should approach the ads, and we’re sure they feel like the topic posts are relevant and interesting,” Mosseri said. “Before we design this test more broadly, we’re going to follow it more broadly with the goal of getting ads on threads where it’s interesting, like organic content,” he said.

Meta will show a “sponsored” tag when ads appear in a feed on a blog post, and in early tests, it will be a display ad.

The company added that people will Ad content control And they can also report ads.

“People come to META for a personalized experience that helps people discover the businesses and content they love – ads are an important part of providing that. It can be as simple as finding a brand you love, but watch ads now,” he said.

Starting in Meta 2023, themes focus more on user growth with more than 275 million active users initially. The company said it had 100 million active users in December.

After Mark Zuckerberg launched the threads, Mark Zuckerberg said that he would focus initially on the threads About user retention. After seeing positive signs of user engagement, Meta is perhaps looking to start capitalizing on the growing scale of threads experiencing new announcements.

In April of last year, Mosseri said that the company definitely plans on one thing bring ads to the platform.

Last August, App Sleuth Alessandro Paluzzi Found code related to the development of ads for themes, but said Meta There were no immediate plans for a commercial run.

This story is developing…