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The podcasters and influential right -wing played a decisive role in the election of president Donald TrumpAccording to a new report.
“During the last two years, a set of enormously popular podcasters and streamers . Bloomberg wrote In an article on Wednesday.
The podcasters and influencers analyzed Bloomberg were all men and have a large audience composed mainly of men. The nine podcasters and groups of influencers listed were Adin Ross, Andrew Schulz, The Nelk Boys, Logan Paul, Joe Rogan, Lex Friedman, Patrick Bet-David, Shawn Ryan and Theo von.
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Bloomberg summarized the political vision of the world of these podcasters presenting the United States as a country “destabilized by vertiginous inflation“And with” immigrants who cross the border and the beginning of a third World War. ”
“The same messages were communicated in Trump’s inaugural speech on Monday,” Bloomberg wrote. “Now that Trump has returned to power, the stations are well positioned to help generate support for their political agenda, transforming complaints into policies that could have lasting effects even beyond Trump’s mandate.”
“None of the announcers are presented as a political expert, and their conservative conversation issues were interspersed between free discussions about sports, masculinity, internet culture, gambling and jokes, which made rhetoric “The article continued.
According to change research media preferences From the country, Edison Research found that “about 50% of people over 12 years listen to a podcast monthly,” Bloomberg revealed.
In a particularly notable example of the 2024 cycle, Rogan’s interview with Trump in the last weeks of the campaign generated more than 50 million visits on YouTube.
After the elections, Bloomberg wrote that the influencers “have continued to make videos on the same issues, with an increasing margin on the platforms on content that used to go against the rules.” Meanwhile, Rogan, the Nelk Boys, Von, Fridman and Bet-David floated from one event to another during the inauguration and the previous weekend. ”
His influence, especially among young men, has done nothing but grow in recent years. political sand. Bloomberg wrote that Trump’s political rhetoric aligns well with that of the world’s most popular podcasters.
“Trump’s personality and history are compatible with the messages of masculinity programs,” Alice Marwick, Data & Society Research Institute, told Bloomberg.
“It’s like, don’t be ashamed of your vile virile wishes,” he added. “Do not let anyone make you feel guilty, do not let anyone depress you. You must be proud and strong, and you must also chase the people who criticize you.”
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