X, LEGO, Nestlé, Pinterest and advertise to enter others ‘Boycott’ claims

X Now the company’s Director General Linda Yaccarino is given to more ads in an antitrust case claimed by the claim.

Company known as Twitter before First filed a claim Against the World Advertisers Federation and the Brand Safety Initiative known as the Global Union of the Media in charge of August 2024.

Shortly after, WFA The suspended hook“Unfortunately, his goals and activities are distracting the unfortunate allegations, and the resources and finances were significantly dried.” At the same time, the General Director of the Organization Reported to members We will fight against the lawsuit and “we will demonstrate that we fully comply with the rules of competition in all our activities.”

X later advertisers added including the leap Like the defendant in the suit. Now, as first reported by the businessmanone Reliable complaint Nestlé, Abbott Laboratories, Colgate, Lego, Pinterest, Tyson eating food and bark further expanded.

The complaint claims that Twitter is an advertitten boycott in order to meet the GRA-branded security standards of WFA “Garm Security Standards.” And these efforts have managed to harm Twitter / X. Other advertisers who stop advertisements between 18 garm-related advertisers, November 2022 and December reduces costs.

“Today, most of the advertising revenues of the X come from small and medium-sized enterprises without GARM members or non-garm-user advertising agencies,” the complaint said. “As a result of a boycott of the advertising request in the X, the price of the remaining advertisers in the remaining X was also reduced.”

In fact, the lawsuit claim claims that X, “Thus,” Thus, “Thus,” Thus, “Thus,” Thus, “Thus,” Thus, “Thus,” Thus, “Thus,” Thus, “Thus,” the advertisers are a valuable opportunity to buy advertisers. Priced advertising inventory on a platform that is either a brand security. “

It is not the only place offered by bailiffs’ pessimistic assessment of the X. The owner of the company Elon Musk Reported to employees In January, the user’s growth is stagnant, incomes are impossible and even difficulty. “