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Apple’s CEO, Tim Cook, gestures while posing on the red carpet during arrivals for the “discharge of responsibility” of the miniseries, outside the competition, at the 81st Venice Film Festival, in Venice, Italy , on August 29, 2024.
Louisa Gouliamaki | Reuters
Apple On Tuesday he launched a new application to create invitations and send them to contacts. The application is called Apple invitations.
Users can create events, such as birthdays, graduations and inauguration parties of the house, and administer RSVP and guest lists through the application. Apple Invites is also available on the web.
While users will not need an iPhone for RSVP to events, they will need a paid ICLOUD+ subscription to send invitations.
The launch is the last example of Apple’s services strategy, Whe Company presents new payments that are marketed to its installed base of 2.35 billion active devices. The Apple services division has become the second largest business of the company behind the iPhone, informing $ 25 billion in sales in the December quarter.
Services have also become a great source of Apple profits, with a gross margin of 74%. Apple services division growth is helping Apple’s general margins expand In the last quarters after years of remaining flat. Apple’s services also includes its search agreement with Google, Apple Pay Payments and device guarantees.
With the invitations, Apple is facing Bartiful, a startup founded in 2020 that allows users to make and send event invitations. Particify did not immediately respond to a request for comments.
An ICloud+ subscription starts at $ 1 per month for 50 GB of storage, and is included in the other Apple subscription packages, which go to a subscription of $ 38 per month that also includes the company’s TV service, music Apple and access to games, physical conditioning classes and physical conditioning classes. news.
Invitations also include Apple Intelligence, the company’s artificial intelligence software set. Apple Intelligence can generate images for invitations and help write the invitation with the company’s writing tools. Apple Intelligence also has the ability to share a photo album or a playlist with the guest list of an event.
Although Apple does not charge individually for many of its ICLOUD+services, it now has a large number of features paid to get users to update from free storage. This subscription service offers a VPN -style retransmission service for private navigation, custom email domains for ICLOUD, local security camera storage and the ability to generate burn electronic emails.
Apple does not reveal how many Icloud+ subscribers it has. The company said last week that it has one billion subscribers, but that figure includes subscriptions to applications through the App Store in addition to its direct ICloud subscriptions.
