Shein hit the EU with consumer protection campaign in the EU, block strategy to resolve low-precious e-commerce risks

China e-commerce and fast fashion giant Shein is facing a new inspection in the European Union in relation to the rules of consumer protection after a coordinated action by the Consumer Protection Cooperation Network (CPC).

The action is not clear what the EU unfair commercial experience, Consumer Rights Directive, Price Directive Directive and E-Commerce Directive and E-Trade Directive and E-Trade Directive and E-Trade Directive, Network Sheen Marketplace.

The movement was announced by the European Commission, as a series of events and reforms and reforms aimed at increasing an increase in low-precious e-commerce activities in recent years.

During a press conference a Communication in e-trade EU deputies have flooded in the market with products to create water and safety risks for the products that do not meet “Tsunami” of the cheap imports “Tsunami” “Tsunami”.

Small detachable parts are specified as an example of threats related to electrical devices and chemicals in the garment, which are drowning risk, insufficient insulation.

“Recently, the findings of the tests implemented by the National Authorities and Consumer Organizations do not allow us – the evidence is clear – 96% of tests in platforms are not fully compatible with our” Rule “law, said Michael McGrath.

This I say Some 4.6 billion low-valuable loads “(worth of goods with no more than 150 euros) entered the market – twice more than 2023 and 3x 2022 – 2023 and 3x 2022 per day.

The boom on Ultra Low Precious E-Commerce increases environmental and competitive concerns at the EU.

The deputions said that the package of the participating issues is that they want to use the full range of laws in the relevant areas, for example, the EU digital services and digital markets are used as a gross product security regulation Ecodesign rules – Also, while in addition to legislative reforms and other areas, such as other areas of special tasks, such as additional rules.

Safe and Sustainable e-commerce

The commission has issued a “comprehensive EU tool box” for specific reforms and target measures for imported goods and imported goods for imported goods, as well as the “Comprehensive EU Toolbox” Execution to be implemented.

(In connection with consumer protection, the commission plays a coordinator in CPCN, the real execution of laws in the member state – EU itself has a very centralized movement that it can do here. Hence its high and open call.)

Communication also calls on the first meeting of the EU-trade in the field of e-commerce, but also to respond to environmental problems for the EU employees, as well as adoption of the first action plan to assist EU employees for the EU employees Suggested correction to the waste frame directive – focuses on engaging in weaving waste.

On Wednesday, the commission followed a plan to present a “digital justice act” “Digital Exhibition Act” – McGrath’s “aim to strengthen consumers in the digital area.”

The EU has already taken some measures in this area – Shipping request for information for Sheen and other low-precious e-commerce platform Last JuneDigital Services Act under the Law (DSA) (DSA), after the two platforms followed by very large online platforms (VLOPS) assignments, the EU was under the control of the EU. (As Shein, Temu is a matter of protection of consumers: Back in May Consumer groups, accusing violation of the DSA, presented a number of complaints against it.)

Since then March 2024 The commission spent an open DSA investigation in Aliexpress, AliExpress, AliExpress, Another importer of cheap goods. Since the start of the Internet management framework, he has announced EU’s e-commerce priorities – Today Evp Henna Virkkunen repeated.

“We will also increase the obligation to evaluate online market locations and the risks to reduce these risks and the measures to reduce these risks in the Digital Services Law,” said Virkkunen during a press briefing.

Customs Reform

The EU’s Customs Union’s block has a proposal in the table since 2023 – this will now eliminate the release of the task provided to the packages with the contents of 150 euros.

During today’s briefing, the Commissioner for Commissioner for Trading and Economic Security, the E-Commerce and Economic Security Commissioner, the need for the increase in the urgency of e-commerce is “critical measures”, which is more responsible for the increase in the urgency and importer, he said.

“The experience of treating citizens as an importer for customs purposes is ineffective in ensuring their protection,” he said.

“In response to an increase in low cost e-commerce imports, it is important to summarize our reforms and maybe the frontline download it in 2026.

The commission offers the “possible additional measures” of member states, such as a “possible additional measures” such as a discrimination for goods directly surrendered to consumers. Other actions floating in this area include “Customs Priority Supervision Area” dedicated to e-commerce goods; and have started coordinated actions that aim to quickly identify and remove dangerous goods such as product safety sweeps.

Šefčovič accepted communication, EU lawmen and other stakeholders called “to work” to “ensure that every citizen benefit a reliable online market”.

To respond to the commission proposal, BulacThe European Consumer Organization has pushed for “emergency and ambitious action.” “Tests of consumer groups Show a lot of products such as toys and weaving have been sold. If EU protects consumers and treated the decarbonized road, everyone should play with the same rules, “he said.

“Consumer groups fully support the launch of executive operations, as we begin the European Commission and the National Authorities Before And today he announced against Shein, “he said.

Shein CPCN has contacted for comments in the activity. Speaker Jakub Hera Adamowicz, e-mail a statement written by the company: “We share the CPC can shop online with the peace of European consumers and intend to work closely with the CPC network and commission to solve any concern.”

In more extensive opinions that respond to the proposed instrument box for safe and sustainable e-commerce, he welcomes the “effort to increase confidence and security for European consumers”, “while shopping on the Internet, he said.

“The required model of Sheen is aimed at reducing the ineffectiveness and reduce waste in the material and non-sale inventory, we offer us great style and quality,” he said. In the EU and National Governmental level, investigate these recommendations and explore how thin to strengthen our industry to enhance online shopping experience for European consumers. ”