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The policy co -founder says that liberal media “have never been weaker”


The policy co -founder, Jim Vandehei, said in an interview published on Tuesday that the liberal media He has reached a low point in popularity and influence on the American public.

“There is a market for ideological,” Vandehei said in a Interview with Mediaite. “On the left now, the liberal media have probably ever been weaker in my life than at this time.”

CNN and NBC News, among other liberal media, have reported staff layoffs This year amid the concerns about the lowest grades and a changing media panorama, as podcasters continue to grow their audience.

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Jim Vandehei de Axios

The policy co -founder, Jim Vandehei, said in an interview published on Tuesday that the media and liberal media have reached a low point in popularity and influence on the American public. (Getty images)

According to internal data shared with the Semafor digital news site, The Washington Post He lost most of his daily digital traffic during the time of President Biden in office. Although the website of the departure reached its peak of daily readers towards the beginning of the Biden administration, it lost almost all those readers when it was about to finish.

Semafor reported in January that “the Post’s daily traffic last year reached a NADIR of only a quarter of what was at its peak in January 2021. That month, the post had around 22.5 million daily active users. But in mid-2024, their daily users were around 2.5-3 million daily users. ”

Vandehei said that the opportunity for liberal media to grow is “open”, despite the setbacks.

“Could they a MSNBC in a kind of digital, social and traditional television world, could they make that even bigger? They could, if you have intelligent leadership and have a really good plan and have personalities to which people gravitate And they have certainly done so, “Vandehei said, mentioning hosts like Rachel MaddowJoe Scarborough and Mika Brzezinski.

“There is much to work with. You just have to change. You just have to stop worrying, thinking about how great it was, because it was great, and it will never be great again like that, right? It cannot be good and cannot succeed.

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The host of MSNBC Jen Psaki and the presenter of MSNBC Rachel Maddow Split Image

The host of MSNBC Jen Psaki and the presenter of MSNBC Rachel Maddow (MSNBC screen capture)

“Anyone with that mentality, with a good decision making can prosper. If you don’t have that, you die,” he added. “But that is true in any industry, in any business.”

Planned layoffs Officially beaten CNN In January, when approximately 6% of the network workforce was released.

CNN has painted layoffs as a critical step to ensure the future of the network, telling employees that “irreversible changes in the way the public in the United States and worldwide consume news” have impacted their business model . As a result, around 200 jobs were eliminated.

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Brian Flood and Gabriel Hays of Fox News contributed to this report.



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