Brings Tiktok Alum to help build fizz, market and recommendation engine

Fishz, College Social ApplicationLooking for ways to develop and expand its platform and expand and expand it recently prepared to help drive these ambitions. The company previously carries David Vasquez, the head of the manager of Tiktok and a product of the Tiktok shop, leads to the Tiktok store as head of the Faram’s new product.

With the help of Vasquez, fizz, plans to establish a recommendation system, coordinate Marketplace with in-app payments, and open the video content and open the video content for ads and brand partnership.

Vasquez played a role with the role of Fizz with the role of the starting advisor, and the original was taken to the social application because it is directed to the community-based content. The platform was also affected by high grip.

“You see many social media applications that know how to grow and go viral, but they do not know how to keep users,” Vasquez Techcrunch. “It notes that Pizzi believes that people who did this badge are here.”

Vasquez says that it is so successful, seeing that one of the reasons for planting is the most exciting to help build a recommendation engine, so successful, the right content is the ability to put the right content in the right time. Vasquez wants to help repeat in Fizz, so the company looks at the ways to increase recommendations and personalize the content for users.

“Personalization is really important to us and we see the trends around various topics because the user scaled our database,” Vasquez said. “Thus, when we can raise certain trends, we can personalize the content, if you attract a lot of sports, how can we show the type of content? “

In addition, Vasquez plans to focus on the expansion of Fizz Recently launched in a peer-peer market Using the scale of the tiktok shop, how to shop in Gen Z specifically. For example, fizz will include payments to its platform and open brands.

“Today, the way users buy product from each other are through a purely DMS,” Vasquez said. “There are more things there. We could think about payments and let users go to Fizz. So I’m really interested in us. And then think about brands, how to e-commerce brands fizz in the market How can we combine how people can integrate into the fizz market because they do not buy peer products, and maybe the products of the specified brands. “

Fizz is also investigating the video; Vasquez, who can disappear in Fizz in, was to increase the maximum length of maximum videos that users can share to 30 seconds. After doing so, the platform saw a 350% increase in the creation of video content on the platform.

The beginning plans to continue pressing the video given to the interest in the genin format. So far, Fizz will focus on short, attractive content and expand the maximum limit to a minute in the future.

The platform is already open to the brand partnership and is very interested in the commercial AI companies looking for advertising.

Fizz in 2025: Since the beginning of the year, he saw a 245% increase in daily articles. The platform was also increased by 61% of daily active users (DAUS). Vasquez says some growth can be attributed to the uncertainty around the future of Tiktok in the United States and not only fizz: Call on Tuesday during SNAP winningCEO Evan Spiegel said: “The environment of uncertainty (around strikes) benefits our work.”

Founded in 2021, Fizz has more than 300 colleges and universities and has more than 18 million writing on the platform. The beginning has risen to $ 41 million financed so far.