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A woman sees skin care products in L’Oreal Booth during the 7th International Import Expo (CIIE) at the National Center for Exhibition and Conventions (Shanghai) on November 5, 2024 in Shanghai, China.
China news service | China news service | Getty images
French cosmetics giant L’Oreal On Thursday, he reported lower sales than expected in the fourth quarter amid the continuous weakness in the Chinese beauty market and a deceleration of demand in the United States.
The world’s largest beauty brand registered sales of 11.08 billion euros ($ 11.49 billion) in three months to December, 2.5% more similar and just less than 11.1 billion euros estimated by analysts in analysts An LSEG survey.
Sales throughout the year reached 43.48 billion euros compared to the prognosis of 43.33 billion euros.
The company, whose brands include Lancôme, Maybelline and Kiehl’s, has been fighting a demand for weaker consumers in the last quarters, particularly in the Chinese key market, a trend that has also harassed high -end luxury companies.
This is a last minute news and will be updated shortly.
