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Amazon He is opening a beauty and health store store in Milan, which marks the last brick and mortar experiment of the company.
The store is located in the center of the city of Milan, Italy, and has a variety of beauty and personal care articles, as well as medications without recipe, Amazon He said in a blog post. The first store, which is called Amazon Paraframacia & Beauty, will open its doors to the public on Wednesday.
The store will be supplied with products of beauty and skin care brands, including Roche-Posay, Eucerin and Vichy. There are also “Derma-Bars”, where buyers can obtain a “dital courtesy skin analysis” of their skin and condition type, and receive product recommendations.
Amazon says that the store includes a section served by pharmacists in the place where buyers can buy “medications without recipe and free sale.”
When launching its first “parapharmacy”, the electronic commerce giant hopes to develop its success in line in the category of beauty and personal care in sales in the physical world. Beauty and personal care articles, which include everything from hair lacquer and cosmetics to deodorants and q-tips, invent one of the fastest growing verticals In Amazon.
The company began offering health and beauty products in 2000, but its selection initially limited itself to most mass market brands. Since then he added more luxury brands as Estee Lauder and in Mer.
The new store format also marks the last Amazon experiment in physical retail trade. The company opened and then closed all of his Librantes, emerging stores, 4 -star stores and clothing stores. He is also writing his footprint from Amazon Go’s convenience stores, closing a store at Woodland Hills, California, last month. In the supermarket, the Amazon portfolio includes Whole Foods supermarkets and its own fresh store chain.
