EU leaves ePrivacy reform because the block focuses on competitiveness and to get information for the EU

The meat of the European Union rules around online tracking technologies has been a long time for meat. InThe fines, which allow for up to 4% of the annual turnover for the nutrition, were retracted by the Commission after the law could not agree on the plan of laws.

The original offer to update the EPrivacy Directive and turn it into a correct Pan-EU regulation, until 2017, so in 2017, so writing is on the wall for a long time. However, on Wednesday, the commission officially died 2025 Business Program – To give as a reason: “There is no limited agreement.”

The EU also writes that the proposal is broadcast on both technological and legislative landscapes in connection with the latest legislation.

“An arrangement proposal … The action to remove the proposal for the protection of private rules in the field of electronic communication in the field of electronic communication” is surprising, taking into account the official name of the document. Invited the file Strong lobby Will cover both technological giants and enterprises.

Back in 2021 The U.S. antitrust documents did not open the documents against Google, to postpone other technology giants against the file, and as a result, he now attempted to disrupt the reform. While a Political report Since 2020, the e-commerce giant Amazon participates in the efforts of support for support for support for EU cooperation.

The dominance of behavioral advertisements for trading and profiling web users to subscribe to people’s attention, raised trade shares for any reforms of EU EPrivacy rules – especially a proposal to increase consumers to intensify themselves .

And it can even be, potentially, not, or they gave legal teeth for tracking – If the efforts of parliamentarians in this direction are dominated. The ePrivacy arranged was that the regulation of EPrivacy was flipping, and for European consumers, for European consumers, instead of commercial actors to protect consumers, and online privacy is using the Internet.

The commission’s proposal to replace the EPrivacy Directive with a modernized arrangement, the existing e-privacy rules of the bloc have already been in force. And in recent years of several technological giants, it should be noted that it is facing sanctions for violating this regime.

Both Google and Amazon, for example, fines for violation of Cookie Rules – France with a data protection body, CNIL, hit a $ 120 million worth of $ 120 million in Google December 2020 and the other about $ 170 million January 2022 In order to avoid the necessary consent to dispose of tracking cookies. Amazon was also with a biscuit agreement with CNIL to fines about $ 42 million The end of 2020. Others faced punishments Facebook (aka meta) and Tiktok.

EPrivacy Adjustment proposal, Dr. Lukasz Olejnik, an independent researcher and consultant followed the policy area For several years, TechCrunch has been told: “The end of this train is a good move. The writing was on the wall; it was a funeral in slow motion.”

As the target of strong industrial lobbies, Olejnik, a chance to reach a compromise between the European Parliament’s laws, and after blocking the rules of data protection, it suggests that it is a scary increase on the expansion of privacy rules.

“Inappropriate GDPR, intimidated, and the current climate of the briefing in the current climate of the transition is not a good time to edit any data protecting, even GDPRP can be significantly weakened.”

There was a similar analysis because we gave an anonymity because a source of the commission did not give a source of talk on the topic. “(Commissioners Viviane) Kroes and (Neelie) Kroes, together with Eperivacy and GDPPRP; At the end of the GDRP talks, the momentum was lost when everyone is exhausted,” he said.

At the same time, our source said that the original proposal is not well imagined, “only the reluctant of one of the days when tele”. “The defect is that Telkos and great control technology are completely different.” Issue, work models, market power and Police efforts for kill e2ee (final encryption until the end). “

So what happens when it comes to adjusting an online tracking in the EU? It is likely that increased uncertainty and more rooms to develop technologists to develop and develop their claims to develop their claims to develop their claims outside the rules of a dated ePrivacy.

“As new technologies are used, they will be left out of radar,” says “Olejnik”. “GDMPR is not able to cover all and restrictions on the need to comment on the Old Eprivacy Directive. Thus, we must wait for the statements and leadership of the ECJ (European Court of Justice).

Technical priorities in the EU 2025 business plan

Meanwhile, the commission has a lot of other technological judgments because it works after this year Restart the leadership – and a transmitters that make the competitiveness of the competitiveness that has an open purpose to develop economic growth Support for technological innovations such as AI It seems more closely adapted with the interests of the special sector.

Her 2025 Business Program A plan of an innovative act aimed at supporting and operating “Innovative companies and” innovative companies and “innovative companies and” innovative companies and “innovative companies and” innovative companies and “innovative companies and” innovative companies and “innovative companies to operate in the single-market in the single market. Includes “28 legal regime” to the 28th legal mode (ie 27 different from 27 different for each EU member state).

The commission said the reform would want to ask the “simplify the applicable rules and failure costs, including corporate law, labor and tax law.”

In another Focus Boosting Bootech – EU “Biotechnology, Innovation in Biotechnology, Pool Resources, click on the full potential of data, and” the full potential of data wants to use the sciences of European life
Increases artificial intelligence and placement.

The support of high-capacity digital infrastructure is part of the plan, creating opportunities for the EU’s CrossBorder network operation and service support for the development of the digital networks, increase the competitiveness of the industry and improve the competitiveness of the industry and improve the range.

A planned cloud and AI development law is a cloud and AI development act that the commission wants to receive information in a proposal to accelerate AI.

The EU will be a continental action plan, which aims to turn on the EU’s existing AI factories scheme, which aims to turn on “competitive AI ecosystems in Europe” will be efforts to deal with the existing Marshall Reserves; The bloc is an application of AI strategy, as well as the AI ​​strategy, as the AI ​​strategy is applied by all strips and organizations of the AI.

The work program also lists an EU quantum strategy, which is determined by the EU “Critical” and a quantum that a quantum targeting the strategic sector. “Strategy will allow quantum technologies to explore and develop and develop and develop devices and systems,” he said.

Space Act also includes, along with efforts to better protect the bottom, at a time infrastructure Accidents – or provocation – It seems as a growing risk for the sub-cords of the region.

When it comes to consumers, the EU 2025 work plan offers a subtle choice.

The commission will include a new measure plan to consumers that provide a balanced approach to the next consumer agenda in 2025-2030 “- but statements show that the statements entertained their priorities towards business interests, burning economic growth To be “balanced” against the Overrencational imperative with the interests of consumers.

The EU work plan on online disinformation / misrepresentation in the hot button is repeating the future with “Democracy Shield”. This initiative “will aim to solve the nature of threats to democracy and election processes” – including civil society organizations.