Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124
Tim Cook, Executive Director of Apple Inc., during the first sales day in the store of the latest Apple products in Apple Fifth Avenue store in New York, USA, on Friday, September 20, 2024.
Victor J. Blue | Bloomberg | Getty images
Apple announced A new iPhone model On Wednesday, that has a lower price than its main iPhone models, which generally leave in September.
The new iPhone is called iPhone 16E, and is sold for $ 599 when it goes on sale at the end of this month.
The new 16E iPhone does not have a start button and a digital footprint sensor, instead, uses the Apple Faceid scanner and modern design, including a sensor notch at the top of the screen. Use Apple’s A18 chip, which is also used in the main iPhone 16 models. The updated processor means that the 16E 16E iPhone can execute the same applications and games that can run more expensive iPhones. It comes in black and white.
The phone also includes Apple’s first cellular modem, which calls C1. The iPhones have used Qaalcomm modems in recent years. It also has a single camera lens, compared to up to three on the most advanced iPhones.
Apple is launching a new low -cost iPhone since sales have mixed in the last quarters and the company seeks growth for its most important products category. For the quarter of December, Apple’s general sales of iPhone decreased by 1% annually. Apple still sold more than $ 69 billion phones in the period.
The low -end iPhones are important for Apple, since it takes new customers to their ecosystem, and the new device admits Apple’s intelligence, which makes it the new less expensive phone of Apple that can access features as generation of images and summaries of notifications.
The current Apple models are the iPhone 16, which starts at $ 799, and the iPhone 16 Pro, which begins at $ 999. Before the launch of Wednesday, only the pro models of iPhone 16 and iPhone 15 were the only phones with access To Apple Intelligence.
Apple has launched a less expensive iPhone model to complete the lower part of its alignment since 2016. The iPhone SE, as it was called then, received more updates in 2020 and 2022. In general, the iPhone reuses an older design than the newer iPhones, but Apple updates its components, such as its processor, so you can receive continuous software updates.
After the old iPhone runs out, there will be no new iPhones with a digital footprint scanner. It was also less expensive than the 16E iPhone at $ 429.
The launch also marks a new approach to Apple’s famous products, which attract media attention worldwide. Previously, Apple would reveal new live products and on stage, in a presentation on its campus in California. In 2020, Apple stopped inviting people to launch live and began projecting marketing videos on its website and YouTube.
In recent years, Apple has begun to silence new products through press releases, such as the new Macs announced last September. You can be testing the amount of buzz you can get for one of these quieter releases. Last week, before Wednesday’s launch, CEO of Apple Tim cook aware A message on social networks: “Get ready to meet the new family member.”