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Bumble stops two obtained apps, dating and relationship applications Fruitz and Official. The action was shared during the society Call of earnings in the fourth quarter.
As described by CEO Lidiane Jones, Fruitz, French dating application and official, a formal, designed to help strengthen their relationship, allows the company’s basic institutions, Bumble and Badoo.
However, the movement seems to be contrary to the previous statements of the company in the first quarter of 2024. At that time, this expressed A powerful commitment to get as a way to grow.
The action, the acquaintance app industry in the app industry and others, others fighting financial problems, asked to re-evaluate business strategies.
“We made a strategic decision to break Fruitz and official,” said Bumble founder Whitney Wolfe herd, Who will return to lead the company in March. “We expect these applications to result in a year of about $ 12 million in income title for the year.”
Wolfe Herd, as many users are eliminated by their acquaintance applications, steps into a critical time. During the recommendation call, he really reminded that the need to work, to prioritize security measures, improve the main technology and present new properties. Security may be the most important, especially how the rivals are increasing Some security measures were reported as the match.
Bumble said that the tinder, including the tinder, including the interests of users, including a new “discovery” tab, including several new features, he said. Also offers a way to share user profiles personally.
“When I started the Bumble, this was a great part of our success, but we are in a new dawn. That’s what we need to start in every touch of our product. Thus, it brings confidence, this experience, this experience return, “said Wolfe Heir.
The company said that the total revenue fell to 4.4%, $ 261.6 million and fell from $ 273.6 million. This decline was in line with the previous financial management of the company, but still reflects a trend. The bumble application increases by 3.8% to $ 212.4 million, to $ 220.7 million in the previous quarter, up to $ 207 million to $ 211 million.
In addition, in this writing, the shares of Bumble fell more than 27% after the first quarter of the first quarter. The company revenues between $ 242 million and $ 248 million, between $ 248 million, and the expected Bumble app forecasted $ 202 million.