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Tubi is not the next Netflix. It’s a better thing


“It was a game that everyone was played,” said Girliano, “and Netflix was a race in the bottom to catch.”

TUBI, in 2014, was established by Farhad Massoudi, as an advertising technology platform for Studios, an engineer was established by an engineer as an advertising technology platform. The goal was to build the infrastructure infrastructure for the fact that Massoudi was first intended to be initially intended and the studios had their own flow partner.

However, Maseeudi realized this version of his work, then the ADRES was expanded. Thus, it is based on a cumulative white label product through licensing deals. At this time Netflix spent the shore for success The house of cards and Orange New BlackBreakout originals that put a new benchmark for the streams. Massoudi can be licensing tubi bread and butter. He asked the company’s first real clean game, as a streaming service in the market, to pay special attention to low-precious content to earn a profit. And it was this model for eight years.

By the end of 2022, as a period Peak TV came and wentMassoudi faced the expansion questions. Why did Tubi stop? Now you can play a unique way to compete in a crowded ecosystem, which is a large player-Apple TV +, Amazon, Hulu and dozens of niche flow and dozens of streams with them. Zeus. Would be flow wars It will end soonHow is the open tub learning?

Similar to YouTube, Tubi accepted a creative friend model. In terms of a content manufacturer, J. Christopher Hamilton, Previously, Professor of Siracuse, which was previously entertaining Global and Warner Bros. Black spectators, Hamilton, TUBI’nin rebrand said he presented a wider audience. “This was mainly able to collect a speed rate compared to some rivals of TUBI.”

Because the company attempts to rebuild, he realized that the Sucoler could benefit from the Internet. In 2023, several grains, poorly shot films found passionate audiences Tiktok and X. Movies – with titles to make fun of Amityville in the title and Cocaine cougarThanks to a cohort of creators from many Detroit areas from the social media. All projects were self-financed. “Tubi is not just a stream service for fans to enjoy” Journalist Phil Lewis write Trend “has become an exit to demonstrate their arts for independent black directors.”

And so all eyes were over Tubi.

The fox was a very similar rise in programming in terms of programming. “When the fox is launched, the black target contents in society began to distribute,” Hamilton added. Tubi had a fox in 2020 to $ 440 million and Massoudi in June 2023 Out of the company. “Many of the networks occurred in black programming and black audiences.



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