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The Grateful Dead continues in “Truckin ‘” 60 years later, this time with a new Beer throughout the year.
Dogfish Head has launched its new Pale Ale de Grateful Dead Juicy Pale throughout the country to coincide with the 30th anniversary of the brewery based in Delaware and the iconic foundation of the US band 60 years ago.
Grateful Dead Juicy Pale Ale is available in six 12 -ounce cans packages in the main grocery stores throughout the country, said Sam Calagione, founder of Dogfish Head’s, Fox News Digital.
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He New beer It marks the first time Dogfish Head has collaborated with the band in a beer throughout the year. Several limited edit beers were published since the association began more than a decade.
Dogfish Head’s first beer of dead inspiration was American Beauty, an imperial pale. “American Beauty” was the name of the 1970 Grateful Dead album that included the song “Truckin”, “the highest level single in the history of the band.
Dogfish Head’s Grateful Dead Juicy Pale Ale marks the 30th anniversary of Brewer’s opening based in Delaware and the 60th anniversary of the band’s foundation. (Dog fish head)
Calagione said that many of the band’s fans, that is, “Deadheads”, “asked us to bring back a dog head and a grateful collaboration.”
The result was the grateful Juicy Pale Ale.
“It is a totally new recipe” that is 5.3% Alcohol by volumeCalagione said.
The new Grateful Dead beer is more juicy than bitter and contains honey and oatmeal in the recipe, Calagione said.
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“We design this recipe to be lupulate as a traditional craft pale But also to be juicy and accessible, “he added.
The Grateful Dead is one of Calagione’s favorite bands.
A Grateful Dead fan enjoys one of the band’s albums and beers. (Dog fish head)
He remembered being 12 years old and having passed through an independent record store in Massachusetts when he first saw the cover of “Shakedown Street”. He said he had a “type of gigolo -looking cartoon character that swayed the streets” and knew he wanted “a piece of that”, so he used his assignment money to buy it.
Calagione has become friends with the band members, he said, and had the support of Rhino, the record label of Grateful Dead, and David Lemieux, the archivist and historian of the band for a long time.
I wanted “a piece of that”, so he used his assignment money to buy it.
This is the first time that Dogfish Head has used the skull chart “Theft of your face” on the 1976 live album cover of the band, which Calagione said “it is, with much, the most recognized iconography of The Grateful Dead more recognized.”
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Bob Weir, who founded the band with The late Jerry Garcia In 1965, and Mickey Hart, who was with the band from 1967 to 1971 and again from 1974 to the final concert in 1995, currently currently under the name of Dead & Company.
The Grateful Dead (in a schedule from the upper left: Bob Weir, Phil Lesh, Bill Kreutzmann, Ron “Pigpen” McKernan, Mickey Hart and Jerry García) Pose for a photograph in 1970. (Chris Walter/Wiremage)
The beer is intended to attract “Deadheads of all ages,” said Calagione, and “and the reception and traction he is getting is something we have not seen for a new beer release in decades.”
Calagione attributes it to a “base” marketing campaign that is helping to “really get the word directly to beer lovers and music lovers.”
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The Grateful Dead Pale Ale de Dogfish Head is available in retailers such as Kroger, Publix, Wegmans and Whole Foods.
