How to make an online organic supermarket, Q-Commerce’s bust

Fork Only seven years old, but became a pretty rollergoaster to start the French. During this period, the online food seller passed a global pandemic, then the increase in the enterprise-supporting rapid trading beginnings, promising food supply in less than 15 minutes, followed this vertical explosion.

Speaking with La Fourche’s co-founder and CEO Nathan Labat, Gopuff, Gorillas and all Gopuff, Gorillas and all G-commercial beginnings walking in Europe in 2021 do not spend a lot of time. The reason for this can be considered the perfect contrary to all this. Although the beginning is VC Supportedhas passed a different way.

The majority of La Fourche’s inventory consists of healthy and organic products with a long raw life. Think olive oil, diapers, grains, shampoo and coffee beans.

“I break it into the three purchase patterns. You have a purchase pattern with filling fill – ‘What will I eat tonight?’ – This leads to very low-level order values: 20 € – 30 € – Labat explained.

“Then, there is an example of a weekly, you plan more, go and go and go to fruit and vegetables, fresh products, etc.” He continues. “Then you have a spare opportunity consisting of filling a month and a half and a month and a half and a month and a half.

“These are three different samples. And we really identified as a stock company.”

The company only offers a handful option for each product category that covers the needs of users in a wide range without choice. It also offers its own brand products.

In some way, La Fourche is trying to distinguish victims from traditional supermarket chains and their delivery services.

“There is a lack of consumer trust,” Late, an extreme catalog with terrible things, all things that cause everything you know as a consumer Sluke“, A food health quality.

Started 100 million euros in income

Customers with La Fourche pay an annual membership fee to register – currently costs 60 € ($ 65.50 in current exchange rates). After that, customers do not pay a delivery fee to order above a particular threshold.

LAbAT names on this front Costco and Market as inspiration. (However, Amazon Prime is the most familiar user of the delivery membership model). Subscriptions create a brand loyalty, increase retention rates and can even increase the average order value.

Instead of subscribing to get the diaper, the other is able to get all these products from all these products to get the other for Fast Coffee boby and personal care products.

“Subscription models are increasingly spread,” said Labat. “You are interested in the impressive of the food, because you can offer something like a subscriber because ‘to control them all.”

The dimensions of La Fourche are tend to return these hypotheses. The company currently has 120,000 members. They order an average of 120 euros worth 120 euros per month or 45 days.

In general, La Fourche is on the way to produce 100 million euros in the volume of total goods in 2025.

The economy of the starting unit is also improving. “We went to Margin in the Margin in EBITGIN, and we will be up to -2% this year,” he said: “We aim to achieve our first profitable quarter by the end of 2025.”

The reason why La Fourche’s work model is a good scale. The company does not increase marketing expenses as it grows, because most of the La Fourche comes from recommended. The beginning spends about 5% of its income in marketing.

The other great reason is that La Fourche has only a warehouse that covers the whole country. Now that a warehouse of automated – used Technology of the automotive. “We have a relatively active model with a high repetition rate,” Late summed up.

As an additional benefit, 46% of La Fourche lives in the village. It’s not just a start to serve customers living in large cities, they already have a large number of options to make food shopping.

Next, La Fourche wants to grow a customer base in Germany – recently launched online organic supermarket, brand name Guard. If it is re-violated between different countries if it can demonstrate the model, it will probably be more geographical expansions than the road.