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Chat Platform WhatsApp will restrict the number of broadcast messages today and enterprises can send the spam on the application.
In the coming weeks, the company will start testing limits in individual broadcasting messages. Under these restrictions, WhatsApp will allow the number of broadcasts to monthly. Although there are moving restrictions during the test, an example meta was allowed 30 messages per month.
Meta, individual users were able to use status updates or channels if they want to send more messages to a large number of people.
The company also thinks about putting similar caraviers around the messages published from business accounts. So far, WhatsApp business accounts can send free and unlimited broadcast messages, but the company will soon present a paid version of feature with some additional tools.
In the coming months, it will test new special broadcast messages for meta, product updates or holiday sales. Moreover, business account users will also be able to schedule messages. During the pilot period, merchants will receive 250 special messages for free and then they will have to pay for additional messages. The company currently has not invested these messages.
The company thinks behind this is that users can still receive random broadcast messages without feeling excessive. WhatsApp has taken a few steps to reduce spam in user boxes such as restrict Number of number of marketing messages on a day. Last year, the company began to practice with a “subscription” feature Allows users to signal to signaling certain messages from a job without obstruction.
Over the past few years, WhatsApp work has become an important asset for Meta – the company’s executives are also increasing as they celebrate quarterly earnings calls. The company’s ethos, a descent page, a business profile and a business profile, is to give the WhatsApp Business App for FREE. The company is then charged with various types of messages – when using marketing, utilities, services and authentication – when using the solution used with merchants.
The charges for different types of conversations outside the API are charged with meta only Optional Meta approved subscription. The new broadcast messaging feature will be one of the first paid features for merchants that do not use APIs. There will also be another source of income for Meta.
In addition to changes in broadcasting messages, the company also bathes the logo of the WhatsApp business application.
