Tesla owners are negotiating their EV at record, says Edmunds

As ELON ALMIZCLE He concludes his second month at the White House, Tesla The owners exchange their electric vehicles at record levels, according to an analysis of the National Site of Edmunds Automobile Purchases.

Edmunds data published Thursday said Marcha represented “the greatest participation” he had seen for Tesla shops to new or used cars of dealers selling other brands.

Since he went to Washington, DC in January as a central figure in Trump’s second administration, Musk has been slash The Federal Labor Force and government spending, and has obtained access to computer systems and data from the sensitive government, although its efforts have been repeatedly challenged in the courts.

Before assuming the leadership of the Government Efficiency Department (Doge), Musk spent about $ 290 million last year to help President Donald Trump Back to the White House.

While investors took Tesla shares after Trump’s victory in November, they have been take over the afternoon outingspromoting the price of the action by 42% this year. The waves of protests have attacked Tesla’s facilities in the United States and beyond. Other criminal acts of vandalism and the caused fire have been directed to Tesla’s stores, vehicles and load stations

In addition, Tesla faces greater competition from EV manufacturers. In January, S&P Global Mobility discovered that Tesla’s sales decreased around 11% year after year in the United States, while FordChevrolet and Volkswagen reinforced their sales of EV, collecting market share.

“Changes in the feeling of Tesla’s consumer could create an opportunity for inherited car manufacturers and new EV companies win,” wrote Jessica Caldwell, director of Ideas in Edmunds, in an email. “As the loyalty and interests of the Tesla brand tremble, those that offer competitive prices, new technologies or simply less controversy could capture defects of Tesla owners and EV buyers for the first time.”

The Tesla brand, more than that of any other car manufacturer, is closely linked to its CEO. In August 2024, Edmunds surveys found that only 2% of car buyers in the United States were not familiar with musk.

Edmunds also said that buying new Models of Tesla vehicles on its platform fell to its least under the last month since October 2022 after reaching its maximum point until November.

Even before Musk began directing Doge, Tesla’s The brand was suffering. The value of its brand fell by 26%, or around $ 15 billion, in 2024, a second consecutive annual decline, according to the Research and consulting firm Brand Finance.

Many cars buyers trade with their EV of Tesla for a new Tesla model. Edmunds data did not take into account those transactions.

Tesla did not immediately respond to a request for comments.

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