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Jonah Peretti formed digital media – can he do it again?


Jonah Peretti has been determined by a permanent re-investment of your career so far. As the founder and CEO BuzzfeedPeretti was at the beginning of the digital media in almost two decades, navigating changes as a small start, which is a multimedia power.

But as the company is older, it is the extension of a question.

“Something nice about this area,” peretti muses “, you do something (different) in a 20-year job, then manage a hyperscaling work, then understand how to manage a hyperscaling work, then managing a hyperscaling work, then managing a hyperscaling work.

The ability to be superior to the curve of Peretti and stay ahead was a sign of the success of Buzzfeed. Years ago, buzzfeed enjoyed almost success in his unusual ability for sharing media. (A video segment, why Disney princes will be “terrible lovers”, “terrible lovers” have caused 77 million meetings over the years.)

Today, the attention of buzzfeed is focused on AI, including AI tests and others The content created by the EU. Also, some sources pour a social network called BF Island, which is a social network combined with the content creation to “spread joy and ensure a creative expression”. Therefore, there is an idea anyway.

Peretti regularly discusses the company’s upcoming enterprises mediaAlthough still in their babysitter. He asked Techcrunch to speak: “The idea of ​​talking about what you work is to make the product better.

This entrepreneurship driver increased the most huge projects of Buzzfeed. The company, viral quizzes and dialists, then infected more serious journalism with buzzfeed news. But all of these turns did not pay. Note that despite their early success, it was Buzzfeed News punctured In 2023, by leaving behind the company, instead of jumping in a clear appearance.

Buzzfeed’s shareholders can think of the same after a roller coaster walk. Buzzfeed came to the public with a special purpose in 2021 and as part of the operation, the media company, complex networks, $ 300 million received cash and funds for $ 300 million. Today buzzfeed still openly, but it does not own the case; Sold nearly $ 108 million last year. Recently, buzzfeed sold another asset from this complex network – first holiday – in a separate place $ 82.5 million All money agreements. (PERETTI OF Both sales, “They are not so technological enterprises. More production and talent are heavy.”)

First of all, the shares of Buzzfeed, which are valuable from $ 10, now trades $ 2.20 for a share.

This is where the tension is located. Permitti’s constant rebuilding means that the strategy of the company often feels more than a number of experiments than a long-term plan. Experiments also come with the cost of the cost. Peretti says that BF is a $ 10 million gambling that is not expected to bring any income this year. Adds that buzzfeed is beneficial to the “main job”.

This is a fair question that buzzfeed is better served better with a vision of the future – a fairly question that it is not to bet on a new idea like the New York Times.

Unfortunately, the answer is difficult to know. The media industry has a long-term stability, but it is not right to believe that the current wave of the current wave of generative AI creates people and creates content. Also, as excited like the capabilities, it is clear about peretti risks.

“Something, says the buzzfeed gives a lot of experience with new formats,” he says. “We’ve got a lot from people who have ideas and want to cooperate with us.”

In an upcoming episode you can hear from our interview with peretti Strictlyvc downloadThe open new episodes fall every Saturday.



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