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Ferrari’s logo is seen outside the Ferrari headquarters in Maranello, Italy.
CiancaPhoto Studio | Getty images sport | Getty images
Ferrari Said on Thursday that will increase prices by 10% in certain models after April 1 in response to the new US cars rates. UU., It adds to $ 50,000 at the price of a typical Ferrari.
The Maranello -based sports car manufacturer, said that prices will remain unchanged for all imported cars before April 2. After that, the “commercial terms” for three of their model families, the Ferrari 296, SF90 and Rome, “will remain unchanged”, the The company said in a statement.
However, its most popular models, including the prosangue SUV, the 12Cilindri and the F80, will obtain price increases of up to 10%.
For prosangue, which starts at approximately $ 430,000, that price increase amounts to around $ 43,000. For limited edition F80, which begins at more than $ 3.5 million, the increase will add more than $ 350,000 to the price.
President Donald Trump on Wednesday 25% announced tariffs on all cars that are not made in the US. Ferrari produces all his cars in his Maranello factory.
Last year, Ferrari produced 13,752 cars. The company plans to launch its first Ferrari fully electric in October.
It is not clear what effect the Ferrari sales rates will have, since there is already a waiting list of more than a year for most vehicles. Ferrari buyers are generally rich enough to easily absorb price increases.
Ferrari also said Thursday that “confirms its financial objectives by 2025”, but added that there is a “potential risk of 50 basic points in the percentage margins of profitability.”
In an interview with CNBC this month, the CEO of Ferrari, Benedetto Vigna, said that although Ferrari buyers are rich, the company must be sensitive to transmitting too much the additional cost of the tariffs.
“When we look at the client, we consider that these people buy a Ferrari, they have to work,” he said. “We have to respect them. Because for us, the most important thing is the client. Therefore, we must make sure to treat them in the right way.”
Ferrari’s actions were slightly higher on Thursday morning, while The actions of “large” car manufacturers of the United States were largely lower.
