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Honda believes in you I want to talk to your car.
The Japanese automaker this week shared new details about the 0 Series, its latest foray into electric vehicles. Two EVs, the 0 Saloon and the 0 SUV, will debut in 2026 with their whisper-round, understated styling. will come. The electric element is only part of the planned innovation, Honda administrators promised on stage CES In Las Vegas. In a presentation during the show, Honda’s head of electrification, Katsushi Inoue, highlighted the “new level of smart car technology” included in the 0 Series.
“Honda’s approach to the art of making things has always been human-centered,” he said, then showed the opposite: a talking robot embedded inside a car.
Honda then screened to show the robot in action a short video It showed a close conversation with a driver His– an animated chatbot like Siri on the dash, like a system living inside an electric car. “Salon is my partner, always by my side, opening me up to new experiences and expanding my world,” said the theoretical Saloon driver during the promotional video. “Tell me more about yourself,” said the machine. “Of course,” replied the driver.
0 Series will come with the new Asimo operating system Honda’s road-breaking robot From the 1980s. This onboard operating system is designed to continuously update its experience according to the driver’s preferences. “The system will enable Honda to deliver a personalized ownership experience that will enhance the joy of driving,” the automaker said in a press release.
Indeed, the evidence that automakers hope to reshape drivers’ intimate relationships with their cars was all over Las Vegas.
“It was a theme at CES: You’re talking to a machine. You’re not connecting with people,” says Jessica Caldwell, director of insights at Edmunds. “There are robots everywhere you look.”
Many automakers and suppliers have introduced experience and design updates aimed at adapting to drivers’ preferences through software systems and interiors and finding new ways to keep them happy in a closed (and maybe lonely?) cabin.
