Stephanie Gottlieb Shares How Taylor Swift Got Her ’87 Necklace

Have Taylor Swift Rocking a custom ’87’ necklace at the 2024 Super Bowl was “probably the highlight of my career,” jewelry designer Stephanie Gottlieb said on the “Conversations with Cam” podcast on Wednesday, Jan. 15.

“It was kind of a new phase of celebrity that’s done through PR,” she continued. The beginnings of her career were “completely organic,” she continued—a shift from how she approaches it now.

“My PR team has their relationships and they’re constantly communicating with stylists and we have ideas that we bring to PR to say, ‘OK, we want to work with so-and-so, and here’s a piece of jewelry,'” she added, “and that’s what happened in that case .”

Swift famously wore a diamond and yellow gold necklace to last year’s big football game. She paired the necklace with a diamond tennis choker also from Gottlieb.

Of course, the necklace was a nod to Swift’s boyfriend Travis Kelcewho wears number 87 for the Kansas City Chiefs. This year’s Super Bowl is expected to feature the Super Bowl champions for the third time in a row. If they win, they will become the first NFL team to ever win three consecutive championships.

“My president is a big Chiefs fan, so she watched the games last December,” Gottlieb explained during the same interview. “(They) texted me Sunday night and said, ‘If you want to write your varsity sign … we need to do it now and you need to make one for Taylor and send it to her.’

The team had no idea if Swift would like the necklace, and the singer’s stylist made it clear he couldn’t make any promises. “And then at 2 p.m. on the day of the Super Bowl, I see a blurry shot on TV of her walking through the tunnel with the necklace, and it was just the wildest wave of things.”

IN interview on The Stephen A. Smith Show on Wednesday, Jan. 15, Kelce told the show’s host that the singer is a big reason he’s still passionate about football. “He fully encourages me to enjoy playing this game,” he said. “He loves going to Arrowhead (Stadium) and going to the games and cheering me on, so I’ve got all the support in the world to keep chasing those dreams.”

“That’s why I wanted to be at (her) concerts, support her and be there for her, make sure she feels comfortable and supported in everything she does in life,” he added.