Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124
Following on from ByteDance’s video editing app CapCut, Meta today announced a new video editing app called Edits. It has been removed from the Apple App Store and as part of the Google Play Store TikTok ban.
Instagram CEO Adam Mosseri (pictured above) said in Threads The app will launch on iOS next month, with the Android version coming later. He added that the company is working with select creators to gather feedback on the app.
“Today we’re announcing a new app called Editors for those of you who are passionate about making videos on your phone. There’s a lot going on right now, but no matter what, our job is to provide the best tools possible for creators.”
Mosseri said the app will include a suite of creative tools, including a dedicated tab for inspiration, a tab for tracking ideas and a high-definition camera. Moreover, he will be able to share draft versions of the creation with friends or colleagues. He added that creators will be able to see insights into how videos made through Edits are performing on Instagram after they’re published.
In a separate post, he emphasized that the app is “more for creators than casual video makers,” which is hard to quantify in quantifiable terms.
Meta has historically taken steps to fill gaps in the market. When TikTok was banned in India in June 2020, it launched In early July, a few days after that, the wheels. In 2023, the company also launched Threads, a competitor to text-based social networks like X. The company probably understands that many video creators will try another tool if not CapCut. Even if the program is restored, the uncertainty surrounding it will enable other tools.
Earlier this month, a16z supported video editing software To attract more users, the titles switched to a freemium model and competitor CapCut.
