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Pushed out by the Palisades fire in Los Angeles, Amy Liu he immediately intervened. The Tower 28 Beauty the founder mobilized her network to organize the LA Fire Community Support Event, helping people affected by the devastating and devastating wildfires. More than 150 cosmetic brands donated 70,000 products to 700 affected families who signed up to participate.
“Whether you have money or not, it’s so overwhelming to have to start over,” Liu said exclusively My Weekly at the event on Friday, January 17, “You have to go and buy everything again.” This gift suite allowed individuals in need to shop for free premium clothing and beauty.
“I wanted it to be a Sephora that came to life,” said the CEO of Tower 28. “I think beauty is one of the things where we feel solid. It makes us feel whole.”
Below are some essentials generously donated by luxury brands. They give back, so we pay it forward!
Tower 28 SOS daily rescue face spray
This trio of Tower 28 bestsellers helps repair and restore irritated, sensitive skin. First up is the award-winning SOS spray, a toner that reduces redness and soothes the skin. Then pop on SOS Lip Softie, a hydrating lip balm that rescues dry, chapped lips. And finally, the SOS cream fills and hydrates the skin with a mixture of hyaluronic acid and ceramides.
YSE Beauty Xtremely Rich Moisturizing Cream
Founder of YSE Beauty Molly Sims has been instrumental in helping Tower 28, spreading the word about volunteer opportunities and donating products – including this creamy moisturizer that brightens, hydrates and soothes skin.
Supergoop Unseen Sunscreen
Sun protection without the white cast? Sign Our up! This silky smooth sunscreen provides SPF 40 with an invisible application.
OUAI leave-in conditioner
founder of OUAI Only Atkinwho sadly lost her own home in the Los Angeles fires, offered her entire team to volunteer at the LA Fire Community Support Event and donate the brand’s Leave-In Conditioner. This heat protection spray fights frizz, detangles and smoothes split ends.
Summer Friday Jet Lag Mask
Revive tired skin with this cult favorite from Summer Fridays! This multitasking treatment provides nourishing hydration as a night mask or day moisturizer.
OsEA Undaria Algae Body Wash
Infused with undaria seaweed, aloe, glycerin and a blend of oils, this refreshing body wash leaves skin soft and smooth.
Loops Face Masks – 5 Pack
As seen on Hailey Bieber and Camila MendesLoops face masks are a celebrity favorite! This hydrogel renewing mask is like a facial scrub without visiting the spa. Get ready for radiant, smooth and healthy looking skin!
Hair dryer T3 Airluxe
Quick drying without damage! This T3 dryer cuts drying time in half while retaining 60% more hair hydration.
Dae Signature Shampoo
Infused with rich botanicals and nutrients, this sulfate-free shampoo leaves hair soft and shiny.
Lanolips Multipurpose Superbaum
This award-winning product is not your average ointment! Part lip balm, part cuticle cream and part dry skin reliever, this non-sticky super balm will help you when you’re in a sticky situation.
Kate Somerville Goat Milk Purifier
Don’t let the goat’s milk go to waste! This gentle daily cleanser soothes dry skin with natural milk proteins along with manuka honey, jojoba oil and avocado oil.
