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The biggest reveal of the CES press conference may be another press conference. The hardware giant has shut down the teasing main event company’s upcoming show. The next Samsung Unpacked event will be held today at 10am PT, 1pm ET.
As with all recent Unpacked events, the big show will also be streamed live Samsung websiteas well as the company YouTube channel.
Samsung is so excited about pre-orders shipping ahead of schedule that pre-event bookings come with a $50 Samsung store credit. You can find all the fine print on it here.
One absolute slam-dunk for the event is the Galaxy S25 lineup. After leaving CES/MWC for mobile announcements, the company has developed a twice-yearly cadence for flagship releases. We get the Galaxy S series in January/February and the new foldables in the summer.
The lineup should include three flagship models: the S25, S25+, and S25 Ultra, the latter being the product of the S line that replaces the Galaxy Note as the largest, most premium device. As always, the lead up to the event has been full of leaks, renders and rumors. The latter gives a sense of the general dimensions for the line, as they are built according to the specifications provided by Samsung to the manufacturer.
Most of the rumors suggest that the S25 looks very similar to its predecessor. The biggest change on the hardware front is a slimmer design. Rumors was published this week Cue Samsung shaving 1-2 millimeters off the device’s profile. Another almost certain rumor is inclusion Snapdragon 8 Elite Qualcomm introduced the chip in Hawaii last October. (The usual caveat is that there’s always some processor variation in international markets. In the US, however, that’s pretty much over.)
Galaxy AI will of course be the focus as Samsung not only positions itself as a leader in the category but also differentiates its offering from the Google Gemini features that will be available on Android devices. Of course, last year’s big announcement was about artificial intelligence Circular to searcha Google feature that first launched on the S24.
Other possible – but significantly less certain – reveals include a follow-up to the lukewarmly received Galaxy Ring and a closer look. Project MoohanThe augmented reality headset is being developed in partnership with Google.
