Tive’s tools help companies track the status of their shipments in real-time

The global supply chain is under strain, and one of the reasons is the lack of visibility into how shipments move around the world. according to according to a recent survey, nearly half of the organizations surveyed reported little or no visibility into their upstream supply chains.

Having helped his father-in-law monitor his truck fleet for years, Krenar founded Komoni looking for a solution. Tivea startup developing technology to pinpoint freight shipments in real time.

Tive sells disposable tracking devices that can be linked to a cloud platform to enable companies in industries such as life sciences and food and beverage to check the status of their cargo. In addition to tracking location, the Tive’s sensors can track temperature, humidity, light, and “shock” — that is, physical violence.

Through Tive’s cloud platform, customers can access real-time alerts, analytics and data sharing tools.

“Tive trackers have generated millions of real-time shipping alerts,” Komoni told TechCrunch. “Our trackers combine mobile triangulation, Wi-Fi positioning and GPS to provide a three-pronged approach to location accuracy.”

Tive didn’t start out as a cargo tracking company. In its early days, the startup focused on helping carriers and truckers track their vehicles. But Komoni, who has a background in radio frequency and chip design engineering, saw a bigger opportunity in tracking shipments.

Tive today claims to have more than 900 customers in sectors such as pharmaceuticals and “high-value” goods, as well as military and government customers. Komoni says the company generates revenue from these customers in a number of ways, including annual software fees for its cloud platform, tracker sales and shipping monitoring services.

Komoni expects Tive to reach profitability in 2026.

“Tive’s focus on supply chain solutions for all types of goods — durable, non-perishable, perishable, industrial, consumer, etc. — positions it well against broader technology slowdowns and downturns,” he said. “Despite the freight downturn that has been the norm since the end of COVID-19, Tive has grown 50%+ year-over-year sequentially and expects to grow at an accelerated rate in 2025.”

To expand its Boston-based workforce of approximately 243 employees, Tive recently raised $40 million in a Series C round co-led by World Innovation Lab and Sageview Capital with participation from AVP, RRE Ventures, Two.
Sigma Ventures, Qualcomm Ventures, Fifth Wall, Supply Chain Ventures and Sorenson Capital.

The new capital brings Tive’s total to $120 million. In addition to hiring, Komoni said the new money will be used to develop new products, expand Tive’s sustainability programs (including a viewer recycling program) and bring the platform to more countries.