The Super Bowl 59 audience reaches the record of 127.7 million

The Philadelphia Eagles were not the only ones who scored great in the Super Bowl.

The NFL championship game attracted a record of 127.7 million viewers on Sunday, according to Nielsen Media Research.

The large live audience was of great importance for the advertisers That disbursed a lot of money to have its brands appeared during the Super Bowl. It is rare that programming on live television attracts such a large audience at once, making it worth the considerable price, the advertising industry executives Recently told CNBC.

The cost of advertising during the Super Bowl increases every year, especially because the cable package loses more and more customers and the forced visit programming revolves around sports and other live events. This year some brands spent Up to $ 8 million for a place during the game.

Super Bowl on Sunday was broadcast Fox Corp. Broadcast Network, as well as their cable network in Spanish Fox Deportes and Telemundo de Nbcuniversal. Fox also offered the Super Bowl in its free tube and supported by advertisements, and was also available in the digital properties of the NFL.

Last year, the Super Bowl had blocked another record at that time, when more than 123 million were tuned with Paramount Global’s CBS Broadcast Network, Televisaunivision Network and other transmission options such as Paramount+.

Fox also reported that Super Bowl also broke another record when it came to transmit. The game in Tubi, Telemundo and the digital offers of the NFL obtained 14.5 million viewers, while Tubi had 13.6 million viewers, according to data in the first part of Tubi and Adobe Analytics. This was the first time The Super Bowl was available in the application.

The Super Bowl audience reached its maximum point at a hearing of 137.7 million 8 pm at 8:15 pm et, during the second quarter, according to Nielsen.

Anticipation for the game also helped increase the audience. The coverage prior to the Fox game averaged 23.4 million viewers between the 1 PM and the beginning.

The Eagles fled with the game against the Kansas City Chiefs, with a final score of 40-22. While the audience tends to fall into the games with a great gap in the score, the spectators clearly stayed in the game.

The part -time program, headed by rapper Kendrick Lamar and also with R&B Sza artist, had an average of 133.5 million viewers on TV and digital platforms between 8:30 pm and 8:45 pm et, 3 % more than last year’s visor of the musical show, Nielsen reported.

Spanish language networks Fox Deportes and Telemundo had an average audience of 1.87 million combined spectators, according to Fox. This was the first time the Super Bowl was offered both in a cable network and in the Spanish station. The League has been pressing to expand its audience, with a The key part of its strategy is the Hispanic audience.

Disclosure: Comcast has the CNBC nbcuniversal parent company.

Correction: The head of this story has been updated to correct that it was the Super Bowl 59.