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ASAP Rocky It brings a fresh set of eyes to Ray-Ban because the iconic brand announced that he had tapped the rapper and fashion entrepreneur to be his first creative director through a press release shared on Friday, February 21.
Fans of Eagle Eyed might have seen messages because Rocky (36) did not have during his carefully monitored court that ended up in his Liberation on Tuesday 18 February. (Rocky was previously accused of attacking firearms in Los Angeles, California of the Shooting Incident of 2021.)
Rocky will start things with the Blacked Out collection, the redesign of the mega icons of the frames representing golden details and ultra-black lenses, which they expect in April 2025.
Rocky’s relationship with Ray-Ban has been deep, because the multihyphenate designer has been turning to the brand for years, both in real life and on the track. When Rocky made his debut at Men’s Paris Fashion Week in 2024, he introduced his first AWge collection in Hôtel de Maisons and many of the models were also sports elegant Olympic beny.
Dutch/Bauer-Griffin/GC images at the final performance in the Los Angeles Court on Tuesday 18 February, ASAP Rocky, with his partner Rihanna, he was served in consciously coordination ensembles. When the rapper “L $ D” was found, which was not guilty of the attack, the couple celebrated the modern takeover of power that apparently indicated (…)
As Leonardo Maria del VecchioPresident Ray-Ban said on Friday on Friday: “For nearly 80 years, the brand was on the faces of the most famous musicians, artists, actors and heroes-forming and transforming the current state, leading the cultural revolution. still. ”
He also described Rocky as “visionary artist and creator” with the ability to move the boundaries of the different worlds he examines, “which perfectly” aligns with DNA Ray-Ban “.
Rocky is truly familiar with Ray-Ban’s ten-year history, during which she has shown a hard commitment to present his most historic and most famous silhouettes such as Wayfarers, and is still perceived as a timeless but fighter clamp in the eyes of consumers.
The creative director himself, who offered further evidence, said Rocky’s The Right Man for this work: “I have always admired the ability of Ray-Ban to remain faithful to its roots and at the same time evolve. I am excited to be part of a strong heritage and developed another chapter for an iconic brand such as Ray-Ban. ”
Its involvement exceeds goggles on control campaigns and reworking shops to integrate music, fashion and art, permission Our See the world of Ray-Ban from the stylish perspective of Rocky. Even through the “ultra-black” lenses, the future of the brand looks good, well, clear.
