YOPE shows the interest in Genz (and VC) with an application like instagram for special groups

Young adults with social hooks are a dime of photos and video apps these days, so it tends to draw the attention of traction with the 18-twentysomethings, the next instant or tiktok.

In the latest example, photo sharing application EparatThis allows private groups to share images, this is 2.2 million-month-old active user and 800,000 daily active users, 800,000 daily active user racks with 30x growth in the last six months. And perhaps what is a more important dimension if a too In the Fickle market, the company currently requires up to seven grids – ie 40% of users use seven days after installing.

All of these are becoming a flutter of the activity between VCS.

TechCrunch, the beginning of the beginning of the yop now confirmed that the beginning of the beginning is a $ 4.65 million seed tour worth $ 50 million. Good water capital, heads the tournament, inovo VC and Redseed, along with the angels who entered Jean de la Rochebrochard; Greg tkachenko selling facial animation company AI factory for Snapchat in 2020Open To restore the application co-founder (and a16z scout) Dima Shevts; And former Google Researcher Andrei Tkachenk.

“Yope people / vcs are a little crazy,” said some people said that some of them are optimistic as “New Instagram”.

App

Yope’s interface is quite simple: You take a picture in the app or you choose one of your library or send it to a group of conversations you join or connect yourself. There, you will also see the images shared by other group members, where you can chat and chat with the rest of the group. In each group, there is a wall, which uses a wall collage to cut the cars combined with combining pictures and cut the machines for breaking up and splitting.

YOPE to increase the engagement was inspired by both good and bad ways and other social networks. A lock screen widget allows you to see the latest pictures of a group. One strip feature continues to send users. A feature called Recap controls the slide show of shared images – Google is similar to Photo and Apple’s app. For the first time on the board, the application refuses to be unimagonal confusion from any of them, but this have possible.

The company established an ambassador program for power users, as well as information and installation, as well as the application of the application on other platforms such as Tiktok and Instagram. YOPT said the videos created by these ambassadors are more than 56 million views. The company refused to say how much these videos were installed, but in general, 70-80% of users were invited to the application.

Bahram Ismailan, the General Director and co-founder of the YOP, said the YOP wanted to reach the 50 million month active user over the next year.

Additional features also plan. He has not started the video yet, but it is a company in this case. The other is a daily registration trigger that will check users’ groups and view photos and react to them. The company also wants to add new formats to see users, days, months or years and zoom in and enlarge and enlarge and enlarge and enlarge and enlarge.

In addition, a family group wants to start the use of the application outside the main base of Gen-Z users: Currently, the average age of users in the application is 18.

While more users continue to bring more users, Yoal also thinks about the opinion of income, starting with subscription plans.

A rough road to grow

YOPE, the application may have recently departed in a fair way, but the start is longer and there was no longer. Founded in 2021, Ismailau and Paul were established by Rudkouski – the team that worked together in the Belarusian State University in Minsk is looking for a hit for years.

An application, Salo, was a social network chat application that calculates himself as “the next gene of the work.” (Initially after the beginning, the starting was called Salo.) Duo also built a multi-camera application (similar to BEREAL). In 2023, asynchronous video podcasts were based on a product. Then, in September 2024, the company finally made another pivot to create a yop.

In the beginning, there is a team scattered in different places, including New York, Miami, Lisbon and London (where there is an office). The company said that in the future that he plans to open a R & D center and exploration for places.

As a place to share photos and conversations in Yoope’s special groups, it seems to fill a space in the market.

Yes, you can create groups at WhatsApp and Snapchat. Yes, some created private group accounts in Instagram. But by sharing photo sharing, a little conversation, these are not really basic use for any of these giant applications.

In addition, the idea of ​​Instagram seems that the idea really refused to grow twice: FlipsideInstagram was attempted to build private groups stopped only five months after starting.

“Instagram and Snapchat have become platforms for complex content. Gen Z users are photographed, only 1% of them are shared,” Ismailau said. The focus of the YOK was very different from Snapchat and Instagram. About to share “filtered content” specifically.

In fact, there are dozens of others trying to build a business around the idea of ​​sharing in private groups. More recent efforts, supports development capital Retro and Marissa Mayer SunlightBut the efforts return all the ways Road in 2010.

The truth is that none of them have really been pasted. Maybe special groups are a signal that can be a large, independent work as a standard? YOP believes the concept can come to another crack.

“We invest in good water, manufacturer-defining consumer applicators, and the YOPE is the main example of a new social behavior,” Goowater’s co-founder and managing partner Chi-Hua Chien, told Techcrunch in an email. “YOPE facilitates everyone’s daily lives to share their daily friends. Their explosive growth tells volumes related to the capacity of the product and team.”

Growth really looks good for the yop, but will prove how to prevent evidence. BEREAL (another application trying to build a special group vibe) hot year or twoeven inspires a clone of methane before growth has slowed rapidly. (This app was in the end acquisition By Application and Games Company Voodoo.)

The team hopes that after missing a lot in the category – and with their efforts to build great applications – the emergence of yop’s will be hit.

“They work hard,” the beginning, a VC, who is not supported, told us.