The increase in all costs destroys the Internet. Pr Maven Ed Zitron says it is an opportunity for the start

If you spend any period online, you’ve seen your user experience gets worse.

Websites are irrigated with autoplay ads, pop-ups and tracking scripts. Customer Service Chatbots are useless despite the promises of generative AI. Social media algorithms spin you and increase the rage-bait for you to engage. Hide all the good ones behind a paywall of dating applications. The writer does not work without a monthly subscription. Oh, and good luck to cancel a three-click or less subscription.

This is the back washing of one of the first practice by the user, a user of a user designed to maximize the engagement, advertising income and subscriptions.

Ed citronCEO Ezpr And the homeowner of the offline podcast better, calls it “rotten economyWith the increase in the “result”, a technological industry, which is so excited, is a concern that will be easier than the participant in the exchange of value. ”

One The last period of capital podcastI spoke to Zitron – “Why did it stop working,” writing a book called “Stop working” – the beginning of the stagnation of large companies creates a perfect opportunity against the beginnings in various industries.

Zitron, in explaining that Big Tech’s decreased, criticized the quarter of the quarter of the quarter of the quarter of the quarter of the quarter of the quarter: “Ugly, expensive, do not work very well, do not like using them.” Many of these dominant players have developed “Overget and Lazy” and “OverconFident”, “Overconfident”, “Overconfentident” based on the idea of ​​”being easier to stay with us”.

“You can beat it,” said Zitron. “Something you see on the internet is now in danger.”

As you can see Zitron, there are numerous areas of ripe for disruption. The most obvious, “Instagram is now to fight the meta to use, and the methane is going to see what you wanted.” And Facebook is even worse. ”

This skinny user experience with political maneuvers in Elon Musk and Mark Zuckerberg, why do we see people defective from X and Meta And register for platforms with a centralized, special servers, which are an independent, custom server system that works together to provide personal and secure access to information and services.

Bluesky and Mastodon They emerged as popular alternatives of the X, and many starting instagram and Tiktok throw their caps to the ring. In the centralized space, Bluesky launches a Photo sharing application called flashesand Pixelfed already attract users. There are many Tiktok users loaded rednotes An application belonged to Byotetate remains in Limbo.

Enterprise and Productivity Program

Zitron sees mass opportunities as to enterprises and productivity such as Microsoft 365 without Microsoft.

Zitron said wider than Microsoft: “It doesn’t create big products. It’s not in a while.” Here, he added that he would “perhaps this complaint” aside. “I love the Xbox section,” he said. Then he added: “But they like to invest people and I am sure that this place is going to Slop soon.”

But this is not just Microsoft. Zitron, a few times loved silicone valley darlings – Microsoft, Salesforce, like many favorite silicon valleys and zooms, like a very favorite Silicon Valley and Zoom, lost their ways. Pressure and shareholders are constantly effective to ensure the growth of shareholders in the upper quarter that companies prefer short-term benefits.

He pointed to Google documents as an example to grow in a corporate limit designed to benefit a company at the expense of users.

“Google documents were really pure, it was darling for what is easy to use,” Zitron said. “The problem now tells me that I need a AI. Now I need to use the gem.”

Zitron Adobe called Adobe “the weakest company in Tech, called them, called and called” desperate. ” Some potential competitors we see include Figma, proximity and blender.

In general, Zitron thinks that consumers will play a role in playing like a cotton.

“Next year, next year, we will see a true turn in consumers and consumers in consumers, both businesses and these sweets. When merry companies say, I mean most of the great technology.”

Search

Google, especially in a large number of beginners and zitron’s mind, faced an attack. Google Search is used to make the best links to the surface for your request. Now the pages of sponsored links that do not answer your question are surfaces.

“Google search is now bad” and Duckduckgo “probably makes money” and may rise despite the judge Google search Antitrest test The company is forcing the database to share with competitors.

Zitron did not list all other search competitors, but worth noting a few. For example, for example, when referring to sources, the questions are competing with Chatbot Style search, which responds to a direct conversation. Diem is a social search engine in the focus of women With AI chatbot that fights the information bias in a world designed for men. In the centralized space, search, opensearch, opensearch, independent, scanned engine in the centralized space.

For users who do not have a better search experience, but also for more privacy-oriented searches, have a Kagi, paid, personal search engine that focuses on high quality results and ads.

There is also a fully independent search index that does not trust the daring search, Google or Bing. The bold, at the same time, advertise and viewers have a privacy-oriented browser that blocks the standard.

Email

Zitron thinks that the email is another area that a beginning “can take.” Although the e-mail is one of the dominant communication tools, most of our inbox is full of spam and outlook, Gmail and Yahoo are broken due to giants. Microsoft Exchange and Google is the same for enterprise email as WahCE.

Here are a large number of opportunities for disruption, notes zitron. It is not a proposal from the encrypted email service proton until the end, it is not the only game in the city (includes rival services and skiffs). At the same time, it is increasingly popular alternatives, superhuman, hey and short wavy, trying to re-think user experience in email.

Set up the suction products

Zitron sees the possibilities of disruption everywhere, not everywhere and not only in a purely digital sense. In addition, the coalition of other companies with small enterprises – creating a coalition of other shopping companies for the delivery side, “the opportunity to accept Amazon’s shipping and logistics business.

The world’s “fat and happy” zillows to replace the world’s new real estate technology or a better version of swollen canvases with AI offers, Zitron, Venture Capital Model. He says it is a long time over the growth of all costs that produce VC closed generation from the beginnings that collect a lot of money – and eventually do not go anywhere.

Zitron’s PR business is to draw attention to the beginnings, so compared to emphasizing the many shortcomings of great technology. Again, it was an inspiring conversation.

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