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Barcelona – China Huawei is not the only smartphone manufacturer that adds a third screen to its devices.
At the Mobile World Congress (MWC) trade fair in Barcelona, several companies were showing their exhibition technology innovations.
The South Korean technological giant Samsung He revealed his new conceptual devices “Trifold” at the event: The Flex G and Flex S.
The flex g has three screens and folds in and out, a little like a book. Flexion, on the other hand, has one more form in Zigzag. It is intended to resemble a “S”, hence the name.
The flex s is another conceptual device that Samsung showed in MWC. It folds in one more way in Zigzag to make a “s” form.
Ryan Browne | CNBC
It comes after the Chinese technology giant Huawei last month launched his new partner XT, A smartphone of 3,499 euros ($ 3,678.56) with three screens, in international markets.
Samsung emphasized that his flexible models were only conceptual devices, so you don’t expect to find them on the shelves in the short term.
Even so, it is a sign of where smartphone manufacturers are seeing the next wave of innovation.
‘Sea of equality’
The smartphone market has reached a kind of plateau in recent years, with many models that do not move away from the standard form factor of a bar -shaped device.
Apple marked the pattern for how the devices would be seen in our pockets when it launched the first iPhone in 2008. But smartphone manufacturers are now trying to get the market of this so -called “sea of equality.”
On Tuesday, the British consumer technology startup nothing He released his new phone (3rd)A 329-Euro Budget Model ($ 356.28) with a peculiar design and LED design design that is illuminated when receiving calls or notifications.
Nothing co -founder Akis Evangelidis, who is planning a transfer to India, since the startup plans an impulse of aggressive expansion in the country, he told CNBC that the company is trying to shake the smartphone market with something more fun and unique.
Using the Indian market as an example, Evangelidis said: “People move away from pure functional needs when it comes to products. They aspire to brands that have a more emotional benefit, and I think that is where the opportunity is.”
Innovating in exhibition
However, although smartphone manufacturers have been working aggressively to launch new folding devices, the category remains a relatively market niche area.
In addition, folding phones can represent a great leap for the average consumer.
On the one hand, they tend to be more bulky than non -folding phones due to the additional screen. And they are not cheap. According to the IDC market research firm data, the average sale price of folding phones is almost three times greater than that of normal smartphones: approximately $ 1,218 compared to $ 421 for non -folding phones.
Although the folding telephone market grew 6.4% year after year to 19.3 million units, the category “represents only 1.6% of total global shipments,” according to Francisco Jeronimo, Vice President of EMEA for devices in IDC.
However, this year in MWC, telephone companies showed that they are improving in the development of folding phones that can better serve everyday users.
For example, Oppo showed its new Find N5 device this week. It only has two screens, but it is much thinner than the folding phones of the competition, such as the Samsung Fold Galaxy 6.
Samsung currently maintains the leadership position in the global folding segment. In 2024, it ordered a 32.9% participation in the market. Huawei was very close, with 23.1%, while Motorola was the third largest folding phone manufacturer with a market share of 17%.
And despite shocking prices, these companies bets on consumers will be willing to pay for a more premium degree experience.
