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The Ferrari F50 in Salon Prive London, held at the Royal Chelsea Hospital.
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Ferraris They are becoming increasingly popular among younger buyers, and the CEO of the luxury car manufacturer reveals that 40% of the new buyers now have less than 40 years.
Which reflects a significant rebound from A little over 18 months agoWhen Ferrari’s chief said the figure stood at 30%.
“40% of new clients are less than 40 years,” said the CEO of Ferrari, Benedetto Vigna, CNBC on the margin of Converge Live in Singapore.
“I don’t know for other brands, but for us, it is an achievement that thanks to our team,” he added.
The manufacturer based in Maranello, Italy, is known for maintaining a fixation of the production of its cars, seeking to maintain the promise of exclusivity of the brand. In fact, from last year, Almost three quarters Of all the ferraris, they were sold to existing clients.
Famous, founder Enzo Ferrari once saying that the company “would always deliver a car less than what the market demands.”
Vigna shared a couple of examples during a firm chat in Converge Live of possible buyers urging the company to accelerate production. However, he insisted that the waiting time more than two years was an integral part of what he described as a “very pleasant” experience.
“A client at 78 had to buy a Ferrari and said:” Look, I can’t wait two years. “I said: ‘This is a motivation,” Vigna told Robert Frank from CNBC on Thursday.
“There is another guy, younger, 37, and he said: ‘When I am older, I would like to get the car before being 40 years old.’ I said:” Don’t worry, you will get it when you are 39 years old, “he added.
EV launch
Looking towards the future, Vigna said Ferrari remains on his way to first implement a completely electric vehicle on October 9.
The next EV model, which will be manufactured in Italy, is one of the six new models that the company plans to present this year.
When asked in converge live about the possible demand for a fully electric Ferrari, Vigna said: “I think this is one of the decisions that we are most proud, because during the last day of the capital market, we, as a company, said we will make three types of cars. The traditional: combustion, hybrid and we will also make electric.”
Vigna added that while it is true, some customers will never buy an electric ferrari, other possible buyers have indicated that they will only take one EV.
