Rock tests showing ads before the main screen is loaded

Smart owners TVs and stream sticks working in Roku OS are no longer Video ads on the home screen. Now Year One step further may seem to be forced to follow a video advertisement, which is put forward and a video advertisement before you go to the Rock OS Home screen.

Roku customers’ reports, video ads, they play automatically before starting this week to look online. For example, Reddit user, stationed Yesterday: “I only have a rock and an ad for a movie to Rock … Multiple viewers reported an ad for movie Moana 2. Ads have a choice close, but some users did not see it.

When it reaches the comment, Roku spokesman shared a company statement that autoplaying ads are expected to be the expected behavior, but that Roku is not a permanent part of the OS. Instead, Roku claimed, this was just trying to implement the advertising capacity.

Roku’s representative said that the work of Rock’s work “Design, navigation, content and first-class advertising products,” Addition of the latest example, brands and programming experience, because we are still investigating new samples to present a favorite and simple user experience. “

Roku did not respond to comments on whether there are plans to constantly declare autoplaying ads on Roku OS, and why these devices decided to withdraw autoplaying ads or customers.

“Unacceptable”

The majority of comments on the marketing of Ars Technica on “Test” have suggested that customers will be rid of them Year If the program continues to force an advertisement before coming to the content they really want to see.

A user in Roku Society Forum Wrote: “I hope that this is all my Amazon boxes before this trash, I litter all of my Amazon boxes. If he continues it will be with Rockum.”

The forum, which is concerned about the change, called the “unacceptable” and “unacceptable” and “intervention” names permanently.

If Roku increases advertising to advertisements to ads with ads that still advertise ads on images devices voicewill test the limits of customers. Some who endure a static image in a part of the screen may not be like accepting more attention formats.

“I could take a static ad on the side. It is terrible to trade a high commercial trade,” he wrote a redditor.

As a budget flow hardware brand, Roku is known to press the boundaries. Rock even went to apply for the technology applied to patent so far Ads on something you connect to your TV (Roku never implemented this ability).

Other advertising intervention other than rockets are smaller television platforms. But in general, it takes It is more and more difficult Smart TV users to prevent ads. All TV manufacturers, Budget brands for winning, To enter ads and tracking Gain income between supply prices, sales, sales, and innovation and Increased competition.

This story originated first ARS TECHNICA.