Spotify’s partner program for podcast hosts is now available

Spotify announced Thursday’s launch of a new “Affiliate Program” that allows popular podcast hosts to monetize their video content.

Spotify’s new program allows qualified creators on its platform to earn additional revenue in addition to ad revenue, such as video payments. The program was first announced back in November and is officially available in the US, UK, Canada and Australia as of Thursday.

The app is expected to enhance Spotify’s video podcast library, likely aimed at competing with YouTube, which currently dominates the overall video space. According to Spotify, more than 65% of eligible podcast shows are already enrolled in the Partner Program. This includes Smart Money Happy Hour, The Paranormal Podcast, The Makeshift Podcast, Girls Rewatch Podcast and more. includes

Spotify has also started allowing Premium users to watch ad-free video podcasts. It also launched a new tool called Podcast Clips, which are short-form videos uploaded by creators to promote their shows and make it easier for users to discover them. After the feature launched in select markets in November, the company claims that clips are “33% more effective than previews at converting browsers to engaged listeners.”