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Made a New Year’s resolution to get fit and healthy again?
The owner of a gym says good luck with that, because his location has no room for new users in the month of January.
Gym owner Clayton Leah, 31, has been turning away potential new members at his gym, Ascendancy Fitness, even though this is the busiest time of year, he told Fox News Digital in a phone interview Saturday. January 4. registrations on New Year’s Eve,” he said.
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He has a specific reason for his unusual stance, he said.
The purpose is to protect existing gym members and long-time fitness practitioners thanks to the influx of new members, he told Fox News Digital.
Newcomers to gyms in January often end up abandoning them before long as their intentions to keep their New Year’s resolutions fade, one gym owner said. (iStock)
Often, he said, eager January newcomers end up disappearing when their intentions to maintain a New Year’s resolution disappear.
Leah said in part that she didn’t want to “upset all of our current members who have been with us for so long.”
He added of his gym news: “I would hate to focus more on the negative than the positive. The response has been overwhelmingly positive,” he told Fox News Digital on Saturday.
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“Most people appreciate the fact that we did this and see why we did it,” he also said. “We’ve always prioritized our membership experience; it’s very important to us.”
For those criticizing his gym for an “unwise” business move, “it’s actually been the opposite,” he said.
The Ascendancy Fitness leadership team, with Clayton Leah on the right and business partner Jack Bramhall on the left. “We’ve always prioritized our membership experience,” Leah told Fox News Digital. (Ancestry Aptitude)
“The first priority is our members, and they are Much obliged of what we’re doing,” he said.
“Naturally, we have some inquiries about joining. And I’ve said it before, but as soon as you take something away from people, people want it more. But that’s not why we’ve done this.”
“The only negative response people have is, ‘I was going to join, but now I can’t.'”
“We wanted to try to break the mold,” he also told news agency SWNS.
He said he is trying to “take an unconventional approach and protect our current members; that’s the most important thing to us.”
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The gym is located in Warrington, Cheshire, England, approximately halfway between Liverpool and Manchester.
His gym has around 650 current members. It also offers one-time day passes for those who want to work there.
The Ascendancy Fitness gym is shown above. Owner Leah said the fitness industry “is an amazing industry” and “we’re trying to help people with whatever health and fitness goals they have.” (Ancestry Aptitude)
Leah said she hopes her gym’s decision will encourage people to join the gym all year round, rather than just in January, when people are drawn to the location because of their ambitious New Year’s resolutions.
He said the fitness industry “is an amazing industry” and “we’re trying to help people with anything.” fitness and health goals they have.”
The gym owner said the only negative reaction to the blocked memberships had been from those hoping to join.
One gym owner said, “We’re trying to help people with whatever health and fitness goals they have.” (iStock)
He said: “The only negative response people have is a case of ‘I was going to join, but now I can’t’.”
He added: “To those people I say, ‘Well, you should have joined sooner,'” he told SWNS.
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This is not the first case in which gyms or fitness clubs prohibit the entry of new members in January.
Equinox, a luxury gym, banned new members on January 1, 2023, as Fox News Digital previously reported.
One gym owner didn’t want to “upset all of our current members who have been with us for so long,” he said. (iStock)
It was part of a “We’re Not Talking About January” campaign to discourage short-term New Year’s resolutions and encourage long-term commitment.
For more health articles, visit www.foxnews.com/health
Certified personal trainer and strength coach Melissa Kendter of Pennsylvania said every trainer’s “main passion” should be guiding others toward a healthier lifestyle and achieving long-term success with sustainable habitsas also previously reported by Fox News Digital.
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Leah from Ascendancy Fitness said her gym will likely reopen to new memberships in February, although the gym does not have a specific date confirmed yet.
“Obviously our plan was to avoid the January influx,” he told Fox News Digital.
Fox News Digital’s Angelica Stabile contributed reporting.
