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Google is creating a new team to work on artificial intelligence models that can simulate the physical world.
Tim Brooks, one of the heads of OpenAI’s video generator, SoraWHO left Google DeepMind, Google’s artificial intelligence research lab, will lead a new team last October announced In the inscription on X. It will be part of Google DeepMind.
“DeepMind has ambitious plans to build massive generative models that simulate the world,” Brooks wrote Monday morning. “I’m recruiting for a new team with this mission.”
according to work lists Brooks will collaborate with the new modeling team at his post and continue to work for Google. Twins, i seeand Genie teams to solve “critical new problems” and scale models to “the highest levels of computing.” Gemini is Google’s series of advanced AI models for tasks like analyzing images and generating text, while Veo is Google’s own video generation model.
As for Genie, it’s Google’s take on the world model — an artificial intelligence capable of simulating games and 3D environments in real-time. Google’s latest Genie model, previewed Last December could create a large number of playable 3D worlds.
“We believe that scaling (AI training) on video and multimodal data is on the critical path to artificial general intelligence,” reads one of the job descriptions. Artificial general intelligenceor AGI generally refers to AI that can perform any task that a human can do. “World models will power numerous fields such as visual reasoning and simulation, planning for embodied agents, and real-time interactive entertainment.”
According to the description, Brooks’ new team will work to build “real-time interactive generation” tools on the models they’ve built and learn how to integrate their models into existing multimodal models like Gemini.
A number of startups and big tech companies are following the world’s models, including influential artificial intelligence researcher Fei-Fei Lee. World LabsIsraeli upstart Descartesand Odyssey. They believe that world models could one day be used to create interactive media such as video games and movies, and realistic simulations such as training environments for robots.
Come work with Tim and the Deepmind team on massive world simulation models 🙂
On the critical path to AGI. https://t.co/4Zuju5eMHb
— Logan Kilpatrick (@OfficialLoganK) January 6, 2025
But creators have mixed feelings about the technology.
A the end A Wired study found that game studios like Activision Blizzard, which has laid off large numbers of workers, are using artificial intelligence to cut corners, increase productivity and compensate for attrition. And 2024 to learn A report commissioned by the Animation Guild, a union representing Hollywood animators and cartoonists, estimates that more than 100,000 film, television and animation jobs in the United States will be disrupted by artificial intelligence by 2026.
In the nascent world modeling space, some startups like Odyssey have pledged to partner with — not replace — creative professionals. We’ll have to see if Google follows suit.
There is also the unresolved issue of copyright. Some world models appear to be trained on clips of video game gameplay, which could make the models’ companies the target of lawsuits if the videos are unlicensed.
Google, which owns YouTube, claims it has permission to train its models on YouTube videos, according to the platform’s terms of service. However, the company did not disclose which specific videos it acquired for training.
