The data shows that the Bluesky bump from the X exodus is slowing down

Social network and X rival Bluesky’s massive growth slowed in December after growth in the US 9+ million in September to the north 20 million users in November.

The slowdown is based on an analytics firm’s analysis of web traffic and daily active users of the mobile app Similar webIn December 2024, Bluesky found that it was up less than 10%, compared to a 189% increase in November.

Daily active users of Bluesky’s mobile app in the U.S. also grew 12% in December, compared to a 284% increase in November, the company says.

At the time of writing, there is Bluesky 26.44 million users began to accept sum and other X properties, Like Trending Topics.

Social network at the end of last year a user logout of Xformerly Twitter, following the results of the US presidential election in November. As Elon Musk became more closely allied with incoming President Donald Trump and used X to promote the Trump campaign, X users unhappy with the app’s recent direction moved to Bluesky in search of greener (or maybe bluer?) pastures.

The move sent Bluesky to the top of the US App Store charts in November, where it remained at No. 1 overall from November 13 to November 21, 2024, according to data from the app intelligence provider. Application figures.

As a result, Bluesky began to attract more attention mainstreamas many Hollywood celebritiesmusicians, authors and journalists joined the social network in November.

Now the data shows that the big Bluesky shock is over and growth is starting to normalize.

To be clear, Bluesky is still growing. According to Similarweb, Bluesky grew faster than its other X competitor, Instagram Threads, in the US in December. In the same month, Bluesky’s US desktop and mobile web visits were up 9.6% month-over-month, while visits to Threads.net were down 1.6%. (We should note that when acquiring Meta Threads.com domain in September, continues to redirect to Threads.net).

Globally, website visits to Bluesky’s app grew 9.5% in December 2024 compared to the same month, driven by growth in the US. That’s ahead of Threads’ 5.7% growth and X’s 2.4%, data from Similarweb shows.

Bluesky’s larger audience means the app now faces growing pains, including for the user objections moderation policies, issues bots that connect to the platformand other actions by bad actors such as username squatting and impersonation the company tried to apply in the latest app update.

Despite December’s slowdown, Bluesky was still big in 2024, with worldwide annual growth of 930%, again based on website visits, and two-year growth of 30,564%.