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Puma logo (L) and Sun Day Red Tiger logo (R)
Source: US Patent and Trademark Office
Sun Day Red is not out of the woods yet regarding its logo trademark.
Footwear giant Puma filed a last-minute notice of opposition against Tiger Woods logos linked to its Sun Day Red brand, according to a presentation last week.
The German sneaker and apparel company says the Sun Day Red logo is too similar to the logo Puma has been using since 1969. The company has filed to block the TaylorMade-owned golf brand from using the proposed mark.
“Due to the confusing similarity of the marks and the identical, legally identical or closely related nature of the parties’ goods and services, the consumer is likely to confuse the challenged marks and the Leaping Cat logo,” Puma said in the filing .
Side by side comparison showing the Puma logo (L) and the Sun Day Red Tiger logo (R).
Source: US Patent and Trademark Office
Shoes with Puma logo (L) and Sun Day Red Tiger logo (R).
Source: US Patent and Trademark Office
In a statement to CNBC, TaylorMade said: “We are very confident in our brands and logos.”
Josh Gerben, trademark attorney tanning IPHe stated that Puma’s challenge is “significant.”
“This is a real fight,” said Gerben, whose firm is not involved in the Puma lawsuit. “Any time you have open litigation you can lose. I think Puma has a legitimate case.”
The two sides could still reach a settlement before the case goes to trial, likely in September 2026, according to Gerben.
Gerben said logo disputes are much less common than trademark disputes over names or slogans.
“Tiger certainly has a target on his back,” he said. “It’s big enough to move markets.”
